Posts made in May, 2017

on May 28, 2017

By Tony Connelly The BBC has partnered with Twitter to live stream five election specials as it looks to bring key moments around next month’s general election to audiences on the platform. It marks the first time BBC has partnered with Twitter in this way and reflects the broadcaster’s efforts to engage more with its audiences, as well as allowing the public more opportunities to have their questions answered by politicians. The five specials will be the BBC Election Debate on 31 May; the two Question Time Leaders Specials on 2 and 4 June; the Newsbeat Youth Debate on 6 June; and Read full story › Source: The Drum...

on May 28, 2017

By Tony Connelly British Airwaves has released a statement on social media apologising for the IT failure which has grounded planes from Heathrow and Gatwick, leaving thousands of passengers stranded. All BA flights from the two airports were cancelled this morning (28 May) after a power supply issue sparked a major IT failure. The airline’s chief executive Alex Cruz released a video statement on Twitter confirming the problem and apologising for the mass disruption. In it he said: “I am really sorry we don’t have better news as yet, but I can assure you our teams are working as hard as they can to resolve Read full story › Source: The Drum...

on May 28, 2017

By Tony Connelly Snapchat is looking to entice brands and media buyers with discount offers in an attempt to boost its ad business. The company is incentivizing brands and media buyers with offers of bonuses, discount coupons and media credits for ad buys carried out in the second quarter of 2017. The offers appear to vary from agency to agency. One media buyer told Digiday that Snapchat was offering a 10% bonus media coupon, another said it was offered discounts on ads bought on its self-serve platform. A third agency revealed Snapchat was giving 10% credit for any API buy Read full story › Source: The Drum...

on May 28, 2017

By Tony Connelly Beats by Dre has added Conor McGregor to its long list of top athletes after UFC star agreed an endorsement deal with the company. The UFC lightweight champion announced the partnership on Instagram and Facebook, describing it as an honour and thanking those involved in the deal including Interscope Records founder Jimmy Iovine, U2’s Bono and hip-hop artist Drake. It’s a beautiful day! I am now officially a @beatsbydre athlete! Shoutout to the great Jimmy Iovine, Bono @U2, and also my brother @Champagnepapi as we began working this deal at his Read full story › Source: The Drum...

on May 27, 2017

By Katie Deighton E.ON has partnered with Damon Albarn’s Gorillaz for a solar-powered live and digital campaign – an initiative that kicks off the energy provider’s bid to reposition as a purpose-led brand focused on energy supply, renewables and energy networks. E.ON will travel throughout Europe with Gorillaz as they embark on a world tour from June until November. While on the road, the brand will activate its Kong Solar Studio – an airstream vehicle equipped with solar panels, batteries and a recording studio – where aspiring music artists will be able to co-create new tracks the band. E.ON has also co-produced a Read full story › Source: The Drum...