Posts made in May, 2017

on May 26, 2017

By Bennett D. Bennett Advertising courses — and agencies across the country are starting to reflect the growing need for integrated marketing, where people like Steve Radick, Brunner’s vice president and director of public relations, have just as much say on the creative output as creative directors. A perfect example of this: the Pittsburgh agency’s work for local brand 84 Lumber, one of this year’s biggest Super Bowl surprises. The campaign his team created wasn’t just a splashy debut for a national audience, but a poignant statement that wove inclusion, immigration and blue-collar values seamlessly for the millions that saw Read full story › Source: The Drum...

on May 26, 2017

By Minda Smiley Apple co-founder Steve Wozniak is not a fan of the advertising-driven models of Facebook and Google. Speaking at C2 Montreal, Wozniak said that he tries to “avoid Google and Facebook” in his life, although admitted that he does use Google Calendar. Wozniak told the audience that the reason he chooses to stay off of the two popular platforms is because of their massive data collecting operations that are used for ad targeting purposes. “They know everything about you. You give them your data and you just click, ‘okay, i accept this.’” They Read full story › Source: The Drum...

on May 26, 2017

By Tony Connelly The Sport Bible has partnered with Formula One team Sahara Force India in a sponsorship deal which will see the online media outlet deliver exclusive content and feature on the team’s distinctive pink cars. The £1m partnership launches this weekend at the Monaco Grand Prix and will run throughout the 2017 season. Under the terms of the agreement, Sport Bible will have exclusive access to the team and will create an array of video content to be distributed across the publication’s social media channels. This will include interviews, challenges, competitions and behind-the-scenes video with co-owner and team principal Vijay Mallya as Read full story › Source: The Drum...

on May 26, 2017

By Kyle O'Brien Go Outside is a magazine that brings the best of the outdoor universe to its readers, and to celebrate a decade of its publication in Brazil, it decided to live up to its own name with a special edition: The Outside Edition. The idea for the edition was simple: produce a magazine entirely outside, at the same time and place where its articles took place. The execution, however, took much hard work and coordination. The project took almost a year to complete and involved dozens of professionals including journalists, photographers and illustrators. The concept followed the traditional graphic design of Read full story › Source: The Drum...

on May 26, 2017

By Minda Smiley Deutsch has announced that Rob Campbell will be joining the agency’s LA office as chief strategy officer and partner. Campbell joins Deutsch from Wieden + Kennedy Shanghai, where he spent the last seven years as the agency’s head of planning. He fills a role that has been vacant since former LA chief strategy officer Colin Drummond left the agency in late 2015. In his new role, Campbell will be responsible for leading the office’s more than 30-person strategy department and will report to Deutsch LA president Kim Getty. His appointment comes on the heels of recent wins for Read full story › Source: The Drum...