By Jessica Goodfellow Procter & Gamble (P&G) has consolidated its media planning, scheduling and buying in the UK and Ireland with Publicis Media following a review of its business in Northern Europe earlier this year. The account – estimated to be worth more than £200m – was previously managed by Starcom Mediavest and then split between Starcom and Mediavest Spark during Publicis’ restructure. Meanwhile, MediaCom oversaw the print side of the account. That will also be moved into Publicis Media in the coming weeks. McLaren Automotive has appointed media agency DCT8 to run its European regional office account. The agency won the account as a result Read full story › Source: The Drum...
Read MoreUnder Armour signs 'Baltimore's Own' Gervonta Davis in endorsement deal strengthening its footing in boxing
By Tony Connelly Under Armour has agreed an endorsement deal with its hometown compatriot and one of boxing’s most exciting prospects Gervonta Davis. The 22-year-old IBF super featherweight champion, who now holds a record of 18-0, joins the Baltimore brand’s roster of boxing brand ambassadors which now includes heavyweight champion Anthony Joshua and Mexican star Canelo Álvarez. To mark the initiation of the partnership Under Armour featured Davis on a pair of billboards with the strapline ‘Baltimore’s Own’. Loading… Davis replaced the most decorated Olympian of all time and fellow hometown hero Michael Phelps, who previously adorned the Read full story › Source: The Drum...
Read MoreBy John McCarthy The Evening Standard has been criticised by online commenters for running an ad from a group that advocates ‘pray away the gay’ therapies. On Wednesday morning, the print edition of the Evening Standard ran the ad for a church group promising a day of “healing, salvation, deliverance, yoke breaking” and more at the ExCeL in London on Saturday. The ad, first spotted by Buzzfeed News, promoted the Women’s Deliverance Programme, overseen by founder Daniel Kolawole Olukoya, a published author with numerous books looking to touch down with people “caught in the bondage” of “homosexuality, lesbianism, masturbation, prostitution”. In his Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart The Body Shop has unveiled a series of clever out of home (OOH) ads in London that remove pollutants from the atmosphere. The cosmetics and skin care company has teamed up with environmental tech firm Airlabs to pilot the scheme at three high-profile and highly polluted locations in the capital. Airlabs’ air cleaning system removes harmful pollutants from city air including nitrogen dioxide and particulate matter. The Body Shop has signed on to incorporate the innovative cleaning units into its OOH ads as part of its commitment to environmental activism. Loading… The posters Read full story › Source: The Drum...
Read MoreBy Mark Borkowski The hijacking of Walkers’ Champions League promo – which asked fans to tweet selfies to be included alongside Gary Lineker – begs the question: how did no one see that coming? As ever in new media land, the idea would have gone through countless planning sessions and stress tests. Each time bearded Dalstonian (apologies) creatives no doubt slapped themselves on the back. What a great idea to give folk the opportunity to been seen by millions next to crisp-chomping icon Gary Lineker. Everyone loves Gary – apart from all those Twitter trolls. So let’s launch it via Twitter. What Read full story › Source: The Drum...
Read More
Industry News