Posts made in May, 2017

on May 26, 2017

By John McCarthy A majority of UK marketers feel they are under additional pressure to gauge external factors that could harm their business in the aftermath of the Brexit vote in 2016, a study from media intelligence agency Meltwater has found. Researchers touched down with 252 senior-level marketers in the UK and found that nearly three quarters (72%) now had to keep their hand on the pulse of external factors. They felt that the extra pressure came from general uncertainty across the business (56%), budget constraints (52%) and the prospect of planning campaigns in other markets (36%). Furthermore, half of those polled said they Read full story › Source: The Drum...

on May 26, 2017

By Jessica Goodfellow Joe Media has poached Sky Sports’ Soccer AM presenter Rocket Long as its head of football content ahead of the launch of two new weekly football shows that will be livestreamed across various platforms. Rocket Long (real name James Long), who has been at Soccer AM since1998, announced his resignation from Sky Sport’s football show Soccer AM on Saturday (20 May). My last edit for @SoccerAM loved being part of such a talented team. https://t.co/TrLvdTwoDT — Rocket (@RocketSoccerAM) May 20, 2017 Soccer AM has been aired on Sky Sports 1 each Read full story › Source: The Drum...

on May 26, 2017

By Rebecca Stewart Polaroid Eyewear may not be as embedded in culture as its former parent company, but the brand is looking to appeal to a fresh generation of consumers with investment in 250-strong cross-country influencer campaign. There is no brand more synonymous with instant cameras than Polaroid. In recent years the company has leveraged its iconic status to stage a comeback as a lifestyle brand – it’s become the camera de jour for many bloggers, its familiar white border-adorned pictures cluttering Instagram feeds everywhere. Less well known is Polaroid Eyewear, the original focus of the business founded by Polaroid inventor Edwin Land Read full story › Source: The Drum...

on May 26, 2017

By Megan Wrafter Chatbots are well on their way to quite literally changing the digital world. They are helping to make our daily lives more efficient – from saving money, booking a flight, challenging a parking ticket and ordering your favourite pizza. And that’s just the start. Basically, every service which can be automated by AI will most probably become a bot, scary right? If you don’t believe me, try out BBC Earth’s ‘Real Happiness’ bot. No matter what kind of day you are having, this example of artificial intelligence is bound to put a smile on your face! Chatbots are an extension of Read full story › Source: The Drum...

on May 26, 2017

By Katie Deighton Norges (Norway) Bank has taken a unique approach to public service announcements and released a sea-themed music video to spread the word about its new 200-krone banknote. The comedy spot features three of Norway’s most celebrated comedians – Knut Lystad, Lars Mjøen and Jon Niklas Rønning – as well as a rap from DJ Codfather and a cameo from central bank governor Øystein Olsen. The nautical theme pays homage to the 200-krone bill prominently featuring a codfish. Non-Norweigan speakers may find the video hard to understand as, according to the bank, “it includes many rhymes and references to Norwegian popular culture unknown Read full story › Source: The Drum...