Posts made in May, 2017

on May 26, 2017

By Dominique Bonnafoux This week’s reports show a return to decline for M&S sales. After a promising Christmas period, the retailer’s clothing business was hit particularly hard, slowing back down in Q2. Some point to a later Easter and the ever-rising tide of e-commerce as the biggest contributing factors in play. It’s been a long, tough ride for M&S clothing but chief executive Steve Rowe also has much to be pleased about. For starters, the M&S brand remains first among women according to YouGov’s Brand Index (up 17 points from 2016, yet 6 points up on 2015), and is 10th Read full story › Source: The Drum...

on May 26, 2017

By John McCarthy Scottish lager brand Tennent’s has snapped up a Barack Obama impersonator (Barack No Bama) for a bizarre party welcoming the former president to Edinburgh. The company has released the Yes T Can, a play on Obama’s 2008 motto, ‘Yes We Can’, and will run sampling of the lager in the capital as people gather to get a glimpse of ‘the big man’. The guerilla marketing campaign touched down while Obama’s visit took him to the Edinburgh International Conference, and out onto the golf course. Alan McGarrie, head of UK brand marketing at Tennent’s said: “When we heard Barack Obama was coming Read full story › Source: The Drum...

on May 26, 2017

By Tony Connelly BBC Sport has created an immersive 360-degree video experience as part of the build up around its FA Cup coverage this Saturday (27 May). The two-minute film takes viewers down Wembley Way to relive some of the standout moments of this season’s tournament, including non-league side Eastleigh knocking out Swindon and Sutton United reaching the fifth round for the first time in their history. In addition to being distributed through BBC’s social channels, the ‘No Guts, No Glory’ video will also be distributed through a number of influencer channels. BBC Sport has also partnered with Bleacher Report, Read full story › Source: The Drum...

on May 26, 2017

By Jenny Cleeton This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below. Loading… Apple Apple has enlisted longtime employee Denise Young Smith to head up its diversity efforts in the newly-created role of vice-president of diversity and inclusion. Smith, who has been at Apple since 1997 will report directly to chief executive Tim Cook, having moved over from her previous post as vice-president of global talent and human resources. KHWS Gary Brooks has joined KHWS as creative director in the hope Read full story › Source: The Drum...

on May 26, 2017

By John Glenday Apple design guru Jony Ive has been named as incoming chancellor at the Royal College of Art, taking over the prestigious post from James Dyson who has been in place for the past five years. Ive, the creative genius behind some of Apple’s most popular products such as the MacBook, iPod and iPhone, will use his tech experience to aid the RCA in its own push into digital-based courses in technology, science and engineering. Vital to the UK economy there are fears that the vote to leave the European Union might discourage Read full story › Source: The Drum...