Posts made in May, 2017

on May 26, 2017

By Jessica Goodfellow Tanya Joseph masterminded Sport England’s iconic This Girl Can campaign. Now, she has been hired by The Pool to apply the same marketing flair to the startup she believes is on the cusp of becoming a profit-pushing, agenda-setting, online media giant. The Pool is the brainchild of radio and TV presenter Lauren Laverne and former Cosmopolitan editor-in-chief Sam Baker, and was born out of need to better serve women with content they care about. “We just talked to women: we felt as though that had been forgotten in the traditional media,” Baker told The Drum in March. And their Read full story › Source: The Drum...

on May 26, 2017

By Benjamin Cher Innovation might be the buzzword on everyone’s lips but customer and design centricity is what will win the day with customers according to Gartner. This is despite innovation diving in hard, with chatbots and artificial intelligence joining the fray. Part of it is getting more return on investment (ROI) from their research and development dollars claimed Brian Prentice, vice president, research, Gartner. “Organisations that are more design centric appear to be more innovative than the R&D dollars they spend. Apple for example, spends a fraction of R&D compared to Samsung, but their market capitalisation is higher and they seem Read full story › Source: The Drum...

on May 26, 2017

By Danielle Long 72andSunny has opened its doors in Asia Pacific with a unique dual-office, one management team approach, and an ambition to build a diverse, collaborative creative agency in the region. The agency has launched offices in Sydney and Singapore, announcing eBay Australia as a foundation client, as well as picking up project work for Google and Dropbox. 72andSunny’s Asia Pacific presence will be led by partner and managing director of APAC Chris Kay, who previously ran the agency’s Los Angeles office, and executive creative director Johnny Tan, who joins the agency from BBH China, where he was chief creative officer. They are joined by Read full story › Source: The Drum...

on May 26, 2017

By Minda Smiley At C2 Montreal, marketers from companies including Molson Coors and The North Face gathered to discuss what exactly brand purpose means in today’s world. The conversation around brand purpose was recently reignited after Pepsi aired its now-infamous ad starring Kendall Jenner. When the ad was released, many criticized Pepsi for trivializing a serious issue in the hopes of selling more soda. While many brands feel obligated to align themselves with a social cause or take a stance on a particular issue, doing so in a way that feels genuine and authentic to the brand isn’t easy. Christine Read full story › Source: The Drum...

on May 26, 2017

By Haley Velasco WeWork has its eye on fitnesss with plans to open a New York City gym at 85 Broad Street where it already runs a co-working space, according to Quartz. This new endeavor comes after the company posted a job opening for a Community Associate, Wellness position in New York. The job description reads: “Just like how WeWork has created a supportive sense of community to free-thinkers and self-starters in business, so too will 85 Broad to the world of wellness. In other gyms, everyone is working on themselves, and that manifests in an environment that can Read full story › Source: The Drum...