Posts made in May, 2017

on May 26, 2017

By Staff Writer Propellernet and Precis Digital were awarded the Grand Prix and Chairman’s Awards respectively at The Drum’s Search Awards last night (25 May). Sponsored by Bing, Tint, The Drum Network and Recommended Agencies Register, the awards recognise and reward the very best in search across both SEO and PPC. Proppellernet took home the Grand Prix award for its work with retailer Long Tall Sally on the Made Tall campaign. Meanwhile, the Chairman’s Award went to Precis Digital for the ‘Who’s keeping time?’ campaign for Daniel Wellington. Paul Mead of founder of VCCP Media was the Chairman of the awards and said: “A day judging The Read full story › Source: The Drum...

on May 26, 2017

By Charlotte McEleny The IAB Singapore has launched ‘Rolling Heavies’, a new video series that puts the most senior digital leaders in APAC, members of the IAB Singapore Board, on a bike to ask them about their career and experiences. The third in the monthly series features Joe Nguyen, senior vice president of Asia Pacific for Comscore, who talks to Miranda Dimopoulos, CEO of IAB Singapore and ambassador to Southeast Asia about why talent comes from the top-down, what is next after search and social and being unofficial Joe. On the topic of what he sees as the biggest shift, he said: “It Read full story › Source: The Drum...

on May 25, 2017

By Doug Zanger Like plenty of others in advertising, Paige Campbell, president and partner at Grady Britton, didn’t necessarily expect to end up in the industry. A fine arts major, she was “terrified of becoming a starving artist” and took a design class at the University of Oregon’s journalism school. (Fun fact: Campbell was the mascot for the Oregon Ducks) From there, Campbell ended up at the front desk of a small agency and, over time, from job to job, evolved into her current role at the Portland, Oregon-based indie. In her element juggling multiple things at one time, Campbell is natural team-builder and Read full story › Source: The Drum...

on May 25, 2017

By Rebecca Stewart Gras and Freight Design took home the top trophies in the Design Category at The Drum’s Scottish Design Awards last night. Edinburgh-based Gras was awarded the Grand Prix for its work for Craft Scotland & Emergents – a monolithic polystyrene plinth designed to exhibit the works of 22 young Scottish Designer Makers at London Design Fair. Video of Scotland: Craft & Design Pavilion at London Design Fair 2016 Loading… The mixed judging board included contributions from Rob Wade, group creative director at Smith & Milton; Eric Parry founder of Eric Parry Architects who was chairman Read full story › Source: The Drum...

on May 25, 2017

By Laura Markewicz In just 20 years, Amazon has become one of the largest and fastest growing companies in the world and is a contender for being the first trillion-dollar company. With an aggressive business strategy that extends their value and diversifies their revenue streams, they continue to shock big business, most recently with their jump into brick & mortar with the opening of their bookstores and beta grocery store Amazon Go. So, how do they do it and what can other companies learn to ensure their own long-term success? The answers may be surprising, as Amazon challenges many traditional lessons we’ve learned Read full story › Source: The Drum...