Posts made in May, 2017

on May 25, 2017

By Lisa Lacy Facebook has announced that Nada Stirratt, former chief executive of location-based mobile marketing platform Verve, and Ty Ahmad-Taylor, former chief executive and president of media and consumer electronics company THX, are joining its Global Marketing Solutions team. Stirratt will serve as vice president of global marketing solutions in the US and Canada. In this role, she will lead the US Global Marketing Solutions team, focusing on growing Facebook’s advertising business and helping marketers and agencies better connect with their consumers. “I am thrilled to be joining Facebook and humbled to lead the US and Canada Global Read full story › Source: The Drum...

on May 25, 2017

By Tony Connelly Tottenham Hotspur have renewed their shirt sponsorship agreement with life insurance company AIA Group in a deal that will allow the club to strengthen its presence in Asia. The long-term extension sees AIA promoted to a global principle partner and ensures its branding will continue to feature on Spurs’ kit until 2022. Financial details of the deal have not been released, however the London Evening Standard claims the Premier League club will receive more than the £16m annual sum it earned through the previous deal which commenced at the beginning of the 2013/14 season. AIA’s status as one Read full story › Source: The Drum...

on May 25, 2017

By John Trahar Advertising is oppressing itself with the one-off project. In the name of efficiency, we’re risking the consistent voice that determines real brand value, dividing a brand’s resources against itself, and limiting its opportunities for innovation and relevance. On the surface of the conference room whiteboard, projects seem like efficient answers to the twin problems of complexity and cost. They’re smaller and contained, so it seems like you’re paying only for what you want done. They’re manageable, there’s no big brand decisions or imagination sessions to complicate the job or raise the cost. But in the reality of the creative enterprise, projects Read full story › Source: The Drum...

on May 25, 2017

By Rebecca Stewart Walkers is the latest brand to fall foul of the pitfalls of customisation after putting trust in the public to submit photos as part of its Champions League campaign. Twitter users have hijacked the brand’s ‘Walkers Wave’ campaign, causing the snackmaker to inadvertently feature Rolf Harris, Stalin, serial killer Fred West and convicted criminal Joseph Frtizel in its ads. Loading… The official UEFA Champion’s League sponsor had unveiled the ‘Walkers Wave’ push earlier this week, asking users to submit selfies which would then be shown on-screen waving in support alongside ambassador and pundit Read full story › Source: The Drum...

on May 25, 2017

By Kyle O'Brien Team One, Publicis Groupe‘s full-service agency that specializes in luxury and premium brands, has hired Kyle Acquistapace to be executive director of Idea Communications, part of Team One‘s executive leadership team. In his new role he will oversee the agency’s media department, public relations and experiential marketing. “There is such amazing power in having media and creative solving problems together,” said Acquistapace, who aims to find advantages for Team One’s prestige clients, which include Lexus, Samsung‘s ultra-premium appliance brand Dacor, The Ritz-Carlton and Indian Motorcycle. “Most creative agencies really don’t have media Read full story › Source: The Drum...