Posts made in May, 2017

on May 25, 2017

By John McCarthy Microsoft has rebranded its video game live-streaming service to help it penetrate market leading alternatives from Amazon’s Twitch and Google’s YouTube. Mixer will offer streaming services much like its rivals, but is upping the stakes with four way streams and what it said was in actual real time, not suffering from their supposed 10 – 20 second delays. Furthermore, it will provide a cross platform apporach to streaming and will integrate with existing Windows services. Matt Salsamendi, co-founder and engineering lead at Mixer, said the name change was a “tough decision,” but “it was something that Read full story › Source: The Drum...

on May 25, 2017

By Andy Black Consortiq, one of the prominent entrepreneurial ‘disruptors’ within the drone business has just unveiled a bold new brand identity and website with its creative partner, Salad, in a bid to dominate the industry. Similarly to Uber and Tesla, Consortiq was brought into existence by a group of extremely entrepreneurial people. Instead of specialising in one facet of unmanned solutions, the business ties a number of assets together to create one coherent package for clients. With a disruptive attitude and business strategy, Consortiq went on the search for an agency that could act as an extension of its team to Read full story › Source: The Drum...

on May 25, 2017

By Jennifer Faull BrewDog is sending thousands of vinyl ‘I am Punk’ posters to hundreds people across the UK and asking them to fly post in what it believes will be the biggest guerrilla marketing stunt the country has seen. The posters being sent to its ‘Equity Punks’ (people who have invested in the company) are based on the creative used in the social media campaign of the same name. Launched last month by its newly appointed creative agency Studio of Art and Commerce, it profiled some of its 50,000 investors after taking their pictures during the company’s annual AGM Read full story › Source: The Drum...

on May 25, 2017

By Jessica Goodfellow Trinity Mirror‘s regional newspaper chief Rachel Addison is set to depart the publisher as it launches a review of its commercial strategy that will be headed up by former chief operating officer Mark Hollinshead. News of Addison’s imminent departure was first broken by Sky News, which said a statement is likely to be made internally before the weekend. Her departure comes 18 months after the regional newspaper giant acquired Local World, where she served as senior executive. The deal cost Trinity Mirror £220m and added 83 print titles to the company’s stable of local titles, making Read full story › Source: The Drum...

on May 25, 2017

By John McCarthy Sony Pictures Home Entertainment has leveraged the unforgettable Edinburgh backdrops of T2 Trainspotting to help drive digital downloads of the newly released movie. Making use of ‘content monetisation agency’ 8 Million Stories, a hub has been built to explore Edinburgh with Trainspotting characters, that includes never-seen-before clips and interviews with the cast. Naturally amid the hub is an obvious call-to-action directing fans of the series to digital download points. Neil Rodwell, head of product marketing at Sony Pictures Home Entertainment, said, “When it came to launching T2 Trainspotting, 8MS was the perfect fit. We’d been admirers of 8MS and Read full story › Source: The Drum...