Posts made in May, 2017

on May 25, 2017

By Kyle O'Brien London creative agency Above+Beyond has created some humorous new ‘Moments’ as part of a new global campaign for Amazon Music Unlimited. The first phase of the online and offline video and radio campaign has recently been released to newsfeeds, social channels and airwaves all over the US and the UK, each celebrating Amazon’s massive music library. The tag is that there is music, a perfect song, for every moment of your life. The spots feature normal and cute videos overlaid with appropriate songs. One has an orange cat in a bathroom pushing over toiletries to the Sex Pistols’ ‘Anarchy Read full story › Source: The Drum...

on May 25, 2017

By Tony Connelly The ATP World Tour Finals will continue to be hosted in London until 2020 and will be renamed the Nitto ATP Finals following a new title sponsorship deal with the Nitto Denko Corporation. ATP executive chairman and president Chris Kermode revealed the week-long season finale for men’s tennis would remain at the O2 in London for a further two years and announced a new four-year title sponsorship with the Japanese innovation company. “It’s fantastic news to have such an ambitious and innovative company partner with our season-ending showcase in what is unquestionably one of the most exciting times in men’s Read full story › Source: The Drum...

on May 25, 2017

By Kyle O'Brien TBWA Worldwide today (May 25) announced the promotion of Chris Garbutt to global chief creative officer. In his new role, Garbutt will spearhead creative direction and development for the TBWA collective at large, overseeing the creative product across TBWA’s roster of global clients, including Adidas, Accenture, Apple, McDonald’s, Michelin and Nissan, among others. Garbutt was previously global creative president, and in that role he implemented a creative vision built upon and executed against disruptive strategies while demanding a much higher level of craft. He has built a strong global creative collective of connected but distinct agencies and Read full story › Source: The Drum...

on May 25, 2017

By Rebecca Stewart Malibu has unveiled a fresh global campaign, as it looks to appeal to millennials with a 101-day long snackable content push. Dubbed ‘101 Days of #BecauseSummer’, the initiative builds upon the coconut rum’s 2016 ‘Because Summer’ positioning. As part of the push a new piece of content will be offered up to consumers every day for the entirety of summer. Comprising films and digital activations, as well as a brand social responsibility initiative and drinks inspiration; each of the 101 how to-style films will seek to inspire millennials to do something different each day and embrace the carefree spontaneity assosciated Read full story › Source: The Drum...

on May 25, 2017

By Sean Larkin SpotX and Samba TV have penned a deal that will see the pair combine their respective video ad serving plus targeting capabilities to help advertisers buy connected TV ads in an a manner that better targets the audiences they desire. The partnership also entails the capability of delivering in-app and web-based ad units, with SpotX named as the primary connected TV ad server for Samba TV, in a partnership that will see advertisers use the latter’s proprietary TV viewership data to extend their media buys across all screens. Samba TV’s content ID technology is integrated directly into millions of smart Read full story › Source: The Drum...