Posts made in May, 2017

on May 25, 2017

By Charlotte McEleny Fashion brand G2000 has signed as the first brand in Asia to use InSkin Media’s Swipeout format, which displays branded content within the ad format. The retailer is using the interactive smartphone format to showcase content from its recent ‘Gen.2 – Work for Values’ campaign, which aims to showcase a generation of workers who add value while doing work. The campaign features sustainable architect Jaye Irving, artist Kearan Pang and Nicholas Ng, founder of The Food Bank Singapore. The new ad format, a new version of its Pageskin Plus format, uses different sections of the creative to link to different Read full story › Source: The Drum...

on May 25, 2017

By Staff Writer If any organisation epitomises mankind’s thirst for knowledge it’s Nasa, whose social media division is constantly looking for ways to reach new audiences interested in science, technology and space travel. In the latest print edition of The Drum, we interview the marketers responsible for Nasa’s social output, on exploring new frontiers and unchartered mediums. Whereas we once had famous footage of launches and landings as our must-see TV events, now we have live streams of Earth from the International Space Station, 360° videos of launches, and space photography documenting the distant corners of the galaxy. As social media manager Read full story › Source: The Drum...

on May 25, 2017

By Tony Connelly Leeds Building Society is the latest brand to agree a commercial partnership with Parkrun as the free mass participation running series continues to broaden its sponsorship dealings off the back of strong global growth. The three-year deal will see Leeds Building Society collaborate with Parkrun UK to help continue the growth in participation levels and increase community engagement across the UK. The partnership was negotiated by Pitch Marketing Group, which will be delivering the ongoing activation campaign. Loading… It follows on from insurance provider Vitality announcing a title sponsorship deal with Parkrun UK earlier this year. The commercial Read full story › Source: The Drum...

on May 25, 2017

By Abbey Jordan Having a content marketing strategy in place is fundamental to success; the more you cultivate ideas that are backed by data and insights, the more chance you have of hitting your objectives, which means you can measure the success of your content retrospectively. Here are four quick and easy fixes that you can implement to strengthen your content marketing strategy. Measure yourself on Google Analytics Measure yourself on Google Analytics to see how your current offering performs. This way, you can create a clear picture of what needs attention. To distinguish whether your content is engaging and relevant, there are three main points to Read full story › Source: The Drum...

on May 25, 2017

By Adam Reynolds Change is on the horizon. This time next year, things will be very different. The new General Data Protection Regulation (GDPR) will be fully enforced across Europe by May 2018. Designed to tighten the collection, use and retention of consumer data across the EU, no sector and no brand will escape its reach. Whether you’re a hot new financial services challenger or a firmly established global FMCG giant, handle these new rules badly, or even ignore them, and it could spell disaster. I’m not trying to frighten you here. The threats are very real. Incorrect or Read full story › Source: The Drum...