Posts made in May, 2017

on May 25, 2017

By Jessica Goodfellow Daily Mail and General trust, the owner of the Daily Mail and Metro newspapers, slowed the rate of decline of print advertising in the first half of the year by 4%, while the popular MailOnline reported revenue increases of 19% year-on-year. Print advertising across the Daily Mail, Mail on Sunday and Metro fell by 8% in the six months to end March, up from the 12% fall recorded in 2016. This is despite brands including Lego and Body Shop ceasing promotions and advertising in the newspapers owing to a clash in editorial stances, as well as Read full story › Source: The Drum...

on May 25, 2017

By Staff Writer For some time, the marketing industry has been enamored with the term “storytelling”. Though noble in its pursuit of calling advertising something other than advertising, the term can fall short. Certainly, brands can lend themselves to actual storytelling. Nike is a notable example of a brand that can weave a pretty interesting story. No matter what side of the fence you sit on, Dove has unearthed some inspiring gems that tell strong stories. And, more recently, Whiskas in Brazil shared the moving story of how a cat helped a severely autistic child. There Read full story › Source: The Drum...

on May 25, 2017

By John Glenday JustGiving has verified that a fundraising appeal established in the name of Hollywood actor Tom Hardy is genuine as the social donations platform confirmed that it has now raised in excess of £2m to support victims of Monday’s Manchester attack. Hardy has beaten his target of raising £15k for the British Red Cross with a fundraising total now north of £18k thanks to the contributions of 785 supporters. On his JustGiving page Hardy wrote: “Terrorism is abhorrent, the killing of innocent families and children unacceptable. And it is with those, the innocent victims and Read full story › Source: The Drum...

on May 25, 2017

By Jessica Davis London based digital advertising agency, NMPi, is launching the DQ&A brand – which was relaunched and rebranded as NMPi in October last year – into the UK and Ireland. Originally founded in the Netherlands, DQ&A has over a decade of experience in delivering digital technology and consultancy services in over 14 markets including Germany, South Africa, Australia and Spain. In 2015 they merged with NMPi’s parent company, incuBeta Group. Today (25 May), the agency will be forging ahead with integrating the technology solutions and training side of their business with DQ&A. “Advertisers in the UK and Ireland are Read full story › Source: The Drum...

on May 25, 2017

By John Glenday Britain and France have been jointly named as top dogs in Europe for sourcing and harnessing audience data for the successful delivery of digital advertising campaigns. The findings arise from a survey of seven key markets, including Germany, Spain, Italy, Poland and Denmark, by digital media platform Xavis; it found that a lack of quality data was the single biggest barrier to its embrace, with 43% of media professionals blaming dodgy data for a lack of campaign planning and audience engagement. While the UK and France scored satisfaction rates of over 80% for sourcing demographic, behavioral, and geo-location audience data and over Read full story › Source: The Drum...