By John Glenday Image sharing platform Instagram has dipped its toes in the direct response advertising market by allowing marketers to push sign-up and app-install promotions within its Stories section. One of the first out of the gates was an advertisement from e-payment device company SumUp, which invited browsers to swipe up to subscribe to its services. Such targeted approaches are highly valued by advertisers for generating an immediate response from consumers and where each response can be attributed to a specific advert and marks a significant extension of Instagram’s ad offer – hitherto limited to basic brand awareness. This marks another step on Read full story › Source: The Drum...
Read MoreBy Jessica Goodfellow Tanya Joseph, the architect behind Sport England‘s ‘This Girl Can‘ campaign, is joining women’s online media brand the Pool as chair. Joseph joined Sport England as director of business partnerships in 2012. In this role she engineered the body’s 2015 campaign ‘This Girl Can’, which aimed to encourage more young women to take up sport and resulted in over 13m views online. It also went on to win nine Cannes Lions. She departed the public body in January this year to act as a consultant on behaviour change campaigns at the Playbook’s new Change Network division. Now Read full story › Source: The Drum...
Read MoreBy Benjamin Cher Virtual reality (VR) seems to be the darling of the moment, with its potential talked up and trumped by almost everyone. This is clearly evidenced by campaigns, agencies, governments and even adult streaming sites getting cosy with the new format. While Asia might be seeing faster and better broadband into the home, providing an avenue for content providers to think about VR. Latency however will the key issue to overcome, as Asia ramps to Gigabit speeds according to Jon Walkenhorst, chief technology officer, connected home division, Technicolor. “It is appropriate to be putting fibre [optic] into people’s homes in Read full story › Source: The Drum...
Read MoreBy John Glenday Manchester’s largest football teams have cast aside their sporting rivalries to launch a unity campaign in the wake of Monday’s Manchester suicide attack in a show of solidarity with the victims. #ACityUnited saw Manchester City send a heartfelt tribute to arch-rivals Manchester United as a mark of respect for the city they share as supporters at home and abroad rallied behind each other in the wake of the tragedy. Crowds gathering to watch Manchester United’s two-nil win over Ajax in last night’s Europa League final observed a minutes silence as a mark of respect to those caught up Read full story › Source: The Drum...
Read MoreBy Staff Writer The Drum Awards for the Digital Industries (Dadis) have opened for international entries from brands and agencies, with marketers from Samsung, Manchester United and Pernod Ricard revealed as this year’s judges. From apps to consumer products, use of search to social media, paid media and virtual reality, the Dadis celebrate and reward digital excellence. Among the 34 categories are Best Use of AI / Machine Learning and Best Tech Platform, which are both new for 2017. Returning to Chair the panel for 2017 is Phil Jones who will be joined Pernod Ricard’s head of marketing Adam Boita, Samsung’s head of digital Read full story › Source: The Drum...
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