By Ian Burrell One of the greatest technical innovators in media history arrived on British shores as Israel Beer Josaphat, a young immigrant publisher whose deep instincts for news distribution are still influencing the way journalism works. Soon after reaching London in 1851, Josaphat changed his name to Paul Julius Reuter and exploited the newly laid Dover to Calais underwater cable to send dispatches to and from continental Europe via telegraph. Last week, the global news agency that he spawned continued his legacy by unveiling the biggest and most impressive shop window for journalism ever created. Reuters Connect is a single digital home for more Read full story › Source: The Drum...
Read MoreBy Danielle Long Amazon China is hoping to encourage consumers to put down the smartphone and pick up a Kindle in a new online campaign. However, that is no easy feat in the world’s largest smartphone market, where 68% of China’s 1.3 billion people are reported to own a smartphone. With Chinese adults estimated to spend 1 hour 30 minutes on their phone daily, and increased competition in the ebook market from Chinese apps, Amazon is hoping to drive Kindle sales by reigniting people’s passion for reading. The new campaign, which was created by Leo Burnett Shanghai, aims to promote awareness of the Kindle Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Jabong, an online fashion retailer, has launched ‘Jabong Mood Store’ to allow consumers to shop their entire look as per their mood. With the rise of e-commerce industry in India, the competition has increased ten folds among all the fashion retailers. Facebook report predicts that $30bn of the fashion market in India will be digitally influenced by 2020. Jabong, through this venture, aims to create a niche for itself. Gunjan Soni, head of Jabong, said research into consumer behaviour was the basis of the decision. “We understand both fashion and our consumers really well. Jabong consumer is more affluent, Read full story › Source: The Drum...
Read MoreBy Minda Smiley For the past few years, GE has been striving to brand itself as a company whose digital chops are just as strong as the machines it manufactures. Linda Boff, who has served as GE’s chief marketing officer for nearly two years, has helped spearhead the 125-year-old company’s new vision via a marketing strategy that relies heavily on experimentation and a willingness to be first on emerging media platforms. While GE still sometimes relies on more “traditional” mediums like television to spread its message, the company is fond of experimenting with new ways to tell its story. In the past year Read full story › Source: The Drum...
Read MoreBy Jennifer Faull It is exactly one year until the new EU-wide General Data Protection Regulations (GDPR) regulations come into force. But, as The Drum has found, many organisations lag where they ought to be if they want to avoid the potential heavy penalties in place for misuse of consumer data. According to a survey from the Direct Marketing Association (DMA) released today (25 May) a quarter of companies (24%) have yet to even start a GDPR plan while little over half surveyed believed their organisations will be ready for the 2018 deadline. Lack of understanding about what the regulations mean, plus <a target=_blank Read full story › Source: The Drum...
Read More
Industry News
