Posts made in May, 2017

on May 24, 2017

By Katie Deighton Topshop is continuing its experiments in virtual reality with the unveiling of a new experience at its flagship store on London’s Oxford Street, where consumers will be able to race down a giant looping water slide in immersive 360. Splash at Topshop will be located in the flagship’s store windows as part of the brand’s ‘interactive pool scene’, which has been designed to mark the start of the summer season. Shoppers who take on the VR activation with Oculus will start their journey on a giant inflatable before being plunged into an uncanny Oxford Street via the mind-boggling blue Read full story › Source: The Drum...

on May 24, 2017

By Jennifer Faull It is exactly one year until the new EU-wide General Data Protection Regulations (GDPR) regulations come into force. But, as The Drum has found, many organisations lag where they ought to be if they want to avoid the potential heavy penalties in place for misuse of consumer data. According to a survey from the Direct Marketing Association (DMA) released today (24 May) a quarter of companies (24%) have yet to even start a GDPR plan while little over half surveyed believed their organisations will be ready for the 2018 deadline. Lack of understanding about what the regulations mean, plus <a target=_blank Read full story › Source: The Drum...

on May 24, 2017

By Minda Smiley Brazil’s AlmapBBDO has created a heartwarming film for Whiskas that tells the real-life story of a young autistic girl whose cat helped her find confidence and improve her social skills. The spot is part of Whiskas’ new global campaign, ‘Feed Their Curiosity,’ which is based on “the universal truth that natural, free-spirited curiosity is what makes cats special.” The young girl in the film, Iris, was diagnosed with severe autism spectrum disorder when she was a toddler. It wasn’t until she met Thula the cat that she began to open up, communicate, and take part in new activities. Thula, who is Read full story › Source: The Drum...

on May 24, 2017

By Laurie Fullerton Havas Group is expanding its foothold in India by adding health and wellness agency Sorento to its roster, the company announced today. Sorento will integrate the Havas Health & You business unit and be rebranded Havas Life Sorento. This acquisition will allow Havas to further develop its regional presence in India. Sorento’s current client base includes Abbott, Johnson & Johnson and MSD along with local pharmas including Alkem, Dr. Reddy’s, Finlinea Healthwits, Glenmark and Torrent. Sorento is the only Indian healthcare agency to have won the prestigious Cannes Lion. Yannick Bolloré, CEO of Havas Group, commented: “We are delighted Read full story › Source: The Drum...

on May 24, 2017

By Minda Smiley Bathroom stalls, coat checks and storage closets are just a few of the less-than-stellar places that breastfeeding moms have been forced to pump milk in due to a lack of proper pumping facilities. Wongdoody is drawing attention to this issue via a campaign called #IPumpedHere for nonprofit Moms Rising that encourages moms to share the ridiculous (and often unsanitary) places that they’ve pumped in. The goal of the campaign is to urge lawmakers and employers to expand protections for breastfeeding moms in the workplace. The Fair Labor Standards Act requires employers to provide a “reasonable break Read full story › Source: The Drum...