Posts made in May, 2017

on May 24, 2017

By Lisa Lacy A new Forrester report forecasts the end of digital and display advertising as we know it as consumers move away from experiences in which they can be interrupted. That’s in part because consumers are putting more trust in digital assistants to make decisions on their behalf, but, naturally, it’s also because US marketers wasted roughly $7.4bn on display ads in 2016 – only 40% of which were seen by consumers. In a blog post, James McQuivey, vice president and principal analyst at Forrester, said the “bombshell” report “fits nicely into the current backlash against major publishers Read full story › Source: The Drum...

on May 24, 2017

By Laurie Fullerton Chicago-based B2B review platform G2 Crowd — has announced today the close of a $30m series B funding round, led by Accel with participation from key industry executives, LinkedIn, Pritzker Group Venture Capital and G2 Crowd’s founders. This recent round brings G2 Crowd’s total funding to over $45m for the business software and services review website that has achieved 300% growth over the past year. G2 Crowd’s early efforts have helped to define a new industry. This new investment and initiative will help the company to expand on its current work, bringing its resources to new Read full story › Source: The Drum...

on May 24, 2017

By Laurie Fullerton The recent Pepsi/Kendall Jenner ad backlash that caused Pepsi to swiftly remove the ad and apologize seems to be a prime example of the current dilemma of brands trying to demonstrate a political stance and failing. With politics at the forefront of the social agenda, consumers want to see that such issues are handled more sensitively, if at all, by brands such as Pepsi. With one recent report estimating seven-in-ten Americans believe companies have an obligation to take actions to improve issues, there is no doubt consumers are looking more closely at those businesses that Read full story › Source: The Drum...

on May 24, 2017

By Tony Connelly Martini‘s branding is synonymous with Formula One – its marketing around the sport going as far back as 1972. Now the brand looks to be channelling some of the dated attitudes from that era after announcing the return of its track side billboard featuring model Jessiqa Pace. Drivers such as British world champion James Hunt helped perpetuate the playboy image which became synonymous with motorsport throughout the 70s and, while the presence of grid girls still echo yesteryear’s hyper veneration of masculinity, the sport has largely shrugged off its Ron Burgundy like eccentricities. Martini has not shied away from leveraging Read full story › Source: The Drum...

on May 24, 2017

By Kyle O'Brien Minneapolis-based agency Colle+McVoy has been named agency of record for the Jackson Hole Travel & Tourism Board (JHTTB), which promotes travel and tourism to Jackson Hole, Wyoming and the greater Teton County. The agency will lead strategic planning, creative, design, media planning and non-digital buying, social media content and influencer marketing in a bid to attract more visitors to one of the nation’s premier Western mountain destinations. “Colle+McVoy came to us with a deep understanding of our marketing needs and a strategic and creative approach that incorporated the values of our community, including the importance that conservation and sustainability play Read full story › Source: The Drum...