Posts made in May, 2017

on May 24, 2017

By Jenna Colombini I will be the first to admit that when it comes to influencer marketing, I’ve made every mistake. It’s hard. Really hard. Dealing with talent, developing creative that is on-brand for both talent and client and enjoyable to the fan, being FTC and SAG compliant — the list goes on. With that, I’ve been privileged enough to be a part of some amazing campaigns for Fortune 500 brands. After over 250 campaigns, working with countless talent and creating thousands of pieces of social and mobile-first content, I’ve learned quite a few lessons — some the hard way — but Read full story › Source: The Drum...

on May 24, 2017

By Naomi Taylor The strategic communications design agency, Spring, has worked closely with Norfolk’s Houghton Hall on the marketing strategy and design for the acclaimed Earth Bus, Richard Long at Houghton Hall exhibition. Considered one of the most important artists of his generation, Turner Prize-winning British landscape artist Richard Long has conceived and created each piece for its own particular place in the house and grounds of Houghton Hall. The exhibition opened on 30 April and runs until 26 October 2017. Earth Sky is the third of these large-scale exhibitions at Houghton Hall, following on from Houghton Revisited (2013) and Read full story › Source: The Drum...

on May 24, 2017

By Naomi Taylor Travel company Srprs.me has appointed Rooster PR as its first UK PR agency, to bring the innovative, spontaneous travel service to the UK market. Founded in April 2014, the forward-thinking Dutch brand offers travellers a fresh approach to getaways with surprise trips. With Srprs.me, tourists choose their theme, dates and budget and experienced srprs.consultants craft a quality surprise trip, they can then uncover their destination via a scratch card at the airport. Rooster’s brief is to deliver a strategic PR campaign educating the media and market about Srprs.me’s key differentiators and philosophy in order to encourage travellers to embrace Read full story › Source: The Drum...

on May 24, 2017

By Naomi Taylor Travel company Srprs.me has appointed Rooster PR as its first UK PR agency, to bring the innovative, spontaneous travel service to the UK market. Founded in April 2014, the forward-thinking Dutch brand offers travellers a fresh approach to getaways with surprise trips. With Srprs.me, tourists choose their theme, dates and budget and experienced srprs.consultants craft a quality surprise trip, they can then uncover their destination via a scratch card at the airport. Rooster’s brief is to deliver a strategic PR campaign educating the media and market about Srprs.me’s key differentiators and philosophy in order to encourage travellers to embrace Read full story › Source: The Drum...

on May 24, 2017

By Katie Deighton Music streaming platform Pandora has enlisted French filmmaker Michael Gondry to direct its latest advert, which takes viewers on a journey through album artwork history. The spot opens with a girl running down the steps of the Morrison Hotel – iconized by The Doors – and past Prince’s Purple Rain motorbike. She goes on to pass the graffitied toilet of the Rolling Stones’ Beggars Banquet and the cemetery of Metallica’s Master of Puppets, before diving into a pool to swim with Nirvana’s Nevermind baby. Other albums featured include Starboy by The Weeknd, Nothing Was The Same by Drake and Unknown Pleasures Read full story › Source: The Drum...