Posts made in May, 2017

on May 24, 2017

By Tony Connelly Nike has invested in the NFL’s most lucrative footwear deal to date after agreeing terms with New York Giants star Odell Beckham Jr. The US sports brand saw off interest from rival Adidas to sign the 24-year-old wide receiver who has become one of the league’s most marketable players since he was drafted by the Giants in 2014. According to reports by ESPN, Beckham Jr has agreed a five-year deal worth in the region of $5m per year. The sum is understood to be almost double that of any of Nike’s previous endorsement contracts with NFL players. Beckham Jr’s current Read full story › Source: The Drum...

on May 24, 2017

By Kyle O'Brien Last year, BBDO Toronto worked with GirlTalkHQ, a website dedicated to sharing daily news about global female empowerment topics, on a project to illuminate the ‘pink tax’, showing that women pay more for goods and services than men. Video of Coffee Shop Charges Women More Than Men Loading… The ‘Pink Tax’ campaign brought to light the fact that women pay on average 43% more for goods and services than men pay for comparable items. BBDO Toronto and GirlTalkHQ partnered with a Toronto coffee shop to highlight such biased pricing policies by offering the Read full story › Source: The Drum...

on May 24, 2017

By Thomas Kolster Dear agency peers – if you had to write a memo to your colleagues in the ad industry guiding them towards creative excellence, how would it read? You probably read one attempt at such a message last week from TBWACHIATDAY’s NYC creative top dog Rob Schwartz, which essentially read: ‘work hard to do great work.’ I don’t blame him. Rob is definitely not alone with that belief. Life is the greatest canvas for creativity Great creative work doesn’t come from a production line with regimented tea breaks; mass-produced crap does. Ideas are tremendously cheap and effortlessly made. And isn’t that Read full story › Source: The Drum...

on May 24, 2017

By Jennifer Faull Channel 4 is offering advertisers £1m worth of its commercial airtime in exchange for an advert that promotes diversity. It’s part of the broadcaster’s wider commitment to improve diversity in advertising every year until at least 2020. The competition ran last year with Mars’ now highly acclaimed advert for Malteasers winning the ad space during the Opening Ceremony of the 2016 Rio Paralympic Games. Mars has since revealed that the ad – which featured a disabled woman talking about a date with her friends – have been the brand’s most effective campaign in the last ten years. However, this year, Channel 4 Read full story › Source: The Drum...

on May 24, 2017

By Naomi Taylor Freesat has appointed Tangent transform their digital platform. Tangent will be re-designing and building the TV service’s current website to expand its digital offering. Guy Southam, head of digital at Freesat said: “After a competitive pitch process, Tangent’s innovative approach towards personalised content, AI and our creative proposition were key to them winning the bid. Our website is instrumental for both existing and new Freesat customers and we look forward to working with the Tangent team to deliver a cutting edge digital experience”. Oliver Green, managing partner at Tangent said: “We are thrilled to be working with Freesat and look forward to Read full story › Source: The Drum...