By John Glenday Pinterest has appointed its first US media agency as it looks to further its metamorphosis from a social media platform to a bridge between online search and real-world experience. To that end Giant Spoon have been brought on board to drive that message home with its first foray into paid marketing, directly promoting itself for the first time having already dropped its ‘like’ button. Giant Spoon co-founder Marc Simons said: “It was clear to us from the beginning of this process that they value creative and doing things differently but that driving business growth was a Read full story › Source: The Drum...
Read MoreBy Andy Black North East based digital agency Shout has created what it is labelling as its own innovation hub. Shout Digital has devised its in-house hub to allow its team members to take full advantage of the necessary research and development time needed to help clients make a commercial success of the vast array of emerging technologies. Shout founder and chief executive officer, Gary Boon said he wants to put the organisation at the front of the progression in fields such as artificial intelligence, augmented reality, virtual reality and iBeacons. Boon said: “Allowing the team to commit proper research and Read full story › Source: The Drum...
Read MoreBy John Glenday Uber has conceded that a ‘discrepancy’ drivers pay statements and its own terms of service has led to tens of thousands of drivers across New York being underpaid since late 2014. Blaming the incorrect salaries on an accounting error the ride hailing service has begun the process of reimbursing affected drivers with the money owed, with some picking up lump sum payments of over $7,000. Averaging out at a bill of $900 per driver Uber estimates that it will cost tens of millions of dollar to put the situation right with Uber only realizing its error when it Read full story › Source: The Drum...
Read MoreBy John Glenday Facebook is branching out into the field of neuroscience research with the creation of its own scientific lab dedicated to devising new marketing techniques for agencies, brands and media firms. The Center for Marketing Science Innovation is still under construction in Manhattan but Facebook’s director of advertising research gave Ad Week a sneak peak of the fledgling facility, which takes the underwhelming appearance of a GP’s surgery. This unassuming facade bellies a hi-tech operation behind the scenes however with neuroscience specialists to help guide marketers, publishers and brands toward impactful content. To achieve this Facebook has built a variety Read full story › Source: The Drum...
Read MoreBy Andrew Boulton If you’re a Copywriter, Designer or anyone who exchanges their creativity for the ad man’s shiny coin, then you’ll know what it’s like to be disapproved of. All of us have, at some point, encountered an opinionated character who is glad to share their dislike and mistrust for advertising. In fact, wander into the wrong kitchen at the wrong party and, rather than quietly filling your pockets with small cakes, you’ll find someone who noisily ranks the evil of your day job somewhere between Mail Online comment moderators and The Mountain from Game of Thrones. Advertising’s villainy is usually explained Read full story › Source: The Drum...
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