Posts made in May, 2017

on May 24, 2017

By Benjamin Cher Subscription video on demand is set to see opportunities and challenges in Asia Pacific according to an Ooyala study on key trends in digital video. This follows reports where mobile was found to be the preferred screen for APAC viewers and integration is critical for TV’s digital transformation. Wireless broadband will see a significant bump, from 32% penetration in 2016 to 63% penetration in 2022. Fixed broadband however will see a slower growth but higher quality (i.e. fibre optic), only up 3% from 22% penetration in 2016 to 25% in 2022. Such developments will help propel subscription video on demand (SVOD) Read full story › Source: The Drum...

on May 23, 2017

By Ben Rubenstein For many years, the idea of delivering robust personalization and relevance was aspirational, causing some marketers to pause. The recent Google I/O conference told us that it’s time for those who hesitated to take another look. Google focused on artificial intelligence (AI), moving on from the mobile-first mentality. Whether it be through text, voice, or visual input, Google’s strategy hinges on knowing everything it can at that exact moment for providing maximum context to the user. Simply put, enabling marketers to meet users where they are and with context to most accurately provide value. Understanding where Read full story › Source: The Drum...

on May 23, 2017

By Bennett D. Bennett Some will call staying at one agency for over 13 years magic. Some will call it a sign of endurance. But to Firstborn CEO Dan LaCivita, it’s a little bit of both and a whole lot more. The Boston University alum started his tenure with the digital shop back in 2004 as a Flash developer. As the digital age took flight, so did Firstborn — and so did LaCivita. From producer to executive director, he helped establish the agency’s in-house content studio. Then, as president and later CEO, turning the shop of just over 100 into an agency of Read full story › Source: The Drum...

on May 23, 2017

By Laurie Fullerton Facebook and the US Small Business Administration (SBA) are teaming up with online video company Animoto, who today announced partnerships that will enable small and medium sized businesses to better communicate their business by video on social media. Animoto has joined the Facebook Marketing Partner Program, designed to enable businesses to connect with a select group of marketing companies, while the SBA’s Small Business Technology Coalition will provide small businesses with technology platforms and thought leaders to help them connect with customers. The company has been taking the lead with videos and small businesses since the launch Read full story › Source: The Drum...

on May 23, 2017

By Lisa Lacy Even though research and advisory firm Gartner says 30% of web browsing will be screenless by 2020, Purna Virji, senior Bing Ads PPC training manager, told marketers at the Inbounder on Monday (May 22) not to panic. Pointing to a Cortana video in which women plan a 30th birthday party in Las Vegas without any landing pages and instead rely on digital assistants to do the heavy lifting, Virji noted this is where consumers are headed, but she also reassured the Inbounder audience while there will be a shift away from screens, voice won’t kill screens – just like mobile didn’t Read full story › Source: The Drum...