Posts made in May, 2017

on May 23, 2017

By Laurie Fullerton While the presidency of Donald Trump has been a boon for publications like the Wall Street Journal – the era of “fake news” has left some advertisers and publishers cooling towards Facebook and Google as a platform for brands, notes News Corp’s new global technology chief Marc Frons. While Frons wants NewsCorp to learn from big tech platforms, and keep its brands publishing through social sites – the deal has to stack up. Frons was confirmed in the role of chief technology officer earlier this month after Paul Cheesbrough moved along to the same role at sister Read full story › Source: The Drum...

on May 23, 2017

By Minda Smiley Madonna Badgers, chief creative officer of Badger & Winters and founder of the #WomenNotObjects initiative, thinks that the Cannes Lions International Festival of Creativity’s decision to prohibit work that objectifies women is “huge for our industry.” Cannes set the new rules for jurors largely in response to a petition that Badgers created last year after the 2016 festival. After seeing work like AlmapBBDO’s campaign for aspirin, Badgers called on the event’s organizers to refuse ads that objectify women. Speaking with The Drum at the 3% Conference in Detroit, Badgers said she believes Read full story › Source: The Drum...

on May 23, 2017

By Laurie Fullerton As influencer marketing is rapidly becoming a key channel for brands across the social media spectrum, influencer marketer #Hashoff announced today a new partnership with social marketer Kinetic Social to include direct access to #Hashoff’s network of more than 150,000 influencers across platforms. The collaboration means that #Hashoff will provide the technology and expertise needed to enable Kinetic Social to identify and activate the audiences that matter most to their clients. #Hashoff released a report last month addressing the trend of relying on micro-influencers to share brand messages. Nearly one-third of influencers have grown their Read full story › Source: The Drum...

on May 23, 2017

By Katie Deighton Evian’s Live Young babies are back, but this time they’ll be bouncing through Snapchat, digital and out-of-home rather than TV screens. Rolling out in the US, UK, France, Germany, Benelux and Switzerland, the global Oversized campaign wants to get consumers viewing the world through the eyes of a baby. As such, Evian and long-term agency BETC are prizing the immersive above the passive; launching a Snapchat lens and filter and hosting activations at events across the year and, crucially, choosing to spurn a TVC. It’s not the first time Evian has sidestepped the medium but an interesting choice nonetheless considering Read full story › Source: The Drum...

on May 23, 2017

By Ronan Shields Adtech veteran Ari Paparo, Beeswax, chief executive officer, is poised to ramp up his European operations with the expansion of his UK team to better service clients across Europe. Speaking with The Drum ahead of his IAB Interact appearance this week, he shared his opinions on how adtech companies can thrive in difficult times. Having served as vice president of the DoubleClick team that sold to Google for $3.1bn in 2007, and having also held senior roles at AppNexus, plus BazaarVoice and Nielsen, Paparo needs little introduction to many in adtech. Scaling across a fractured market After raising Read full story › Source: The Drum...