Posts made in May, 2017

on May 23, 2017

By Lisa Lacy The onslaught of data and machine learning will potentially reveal some uncomfortable truths about consumers – and this will have profound consequences for brands and marketers. That was according to Lexi Mills, managing director at Marquis Communications and consulting vice president for digital marketing collective Manyminds North America, who spoke Monday (May 22) at the Inbounder in New York. The technology we use is creating epic amounts of data – to the tune of 2.5bn gigabytes in 2012 – with Google processing over 40,000 search queries every second, Mills said. And while Google originally rejected machine learning, a type of <a target=_blank Read full story › Source: The Drum...

on May 23, 2017

By Laurie Fullerton As B2B and B2C companies and organizations tend to rely on their websites to shape their public images or tell their stories, a new report revealed the first ten search results on Google or other search engines present the most immediate and lasting impression. Loading… A recent poll conducted by marketing firm Lumentus, which included 800 adults who earn $100,000 or more per year, found fewer than 5% rely on an organization’s website alone and 90% use Google when initiating research on a company. Although corporate websites are trusted by nearly 77% of Read full story › Source: The Drum...

on May 23, 2017

By Lisa Lacy Photo and video sharing platform Instagram announced two updates to its Stories feature in social discovery platform Explore: location and hashtag stories. “Now you can see what’s happening around you and find stories related to your interests,” Instagram said in a blog post. This means users who go to Explore will see a story ring at the top filled with stories from their current location. These stories come from users who have used location stickers on their stories. “You can also transport yourself to any location around the world through search and you’ll find a story ring for that Read full story › Source: The Drum...

on May 23, 2017

By Jennifer Faull Procter & Gamble (P&G) has consolidated its media planning, scheduling and buying in the UK and Ireland with Publicis Media following a review of its business in Northern Europe earlier this year. The account – estimated to be worth more than £200m – was previously managed by Starcom Mediavest and then split between Starcom and Mediavest Spark during Publicis’ restructure last year. Meanwhile, MediaCom oversaw the print side of the account. That will also be moved into Publicis Media in the coming weeks. “We are incredibly proud of the insight and innovation we have delivered across the P&G business and are thrilled to Read full story › Source: The Drum...

on May 23, 2017

By Laurie Fullerton The number of ad agencies using media commission-based compensation systems is on the up, according to findings from the Association of National Advertisers’ (ANA) in its latest “Trends In Agency Compensation” report. Media commissions (i.e pay based on a percentage of spend) as a compensation model was used by just 3% of marketers in 2010. But commission rebounded to 12% of compensation models in 2016, the ANA said. While that’s down from the majority of agency commission models cited when the ANA began tracking agency compensation models in the 1990s, it is on the upswing, as the fee-based systems that Read full story › Source: The Drum...