By John McCarthy Actor Sir Roger Moore, has died at the age of 89, leaving behind a legacy as arguably the definitive James Bond, and inarguably, the definitive British gentleman. The Englishman, having held a leading role in seven iconic James Bond films through the seventies and eighties after Sean Connery’s formative stint, devoted much of his time to Unicef as a goodwill ambassador in his twilight years. He broke into the industry after starring roles in TV dramas the Saint and The Persuaders. The family of the star confirmed a “short but brave battle” with cancer was Moore’s undoing. And while many Read full story › Source: The Drum...
Read MoreBy Jessica Goodfellow Mobile adtech company xAd has expanded its partnerships with Media Rating Council (MRC) accredited organizations including DoubleVerify, Integral Ad Science (IAS), Pixalate, and Moat, in hopes it will assuage growing concerns around viewability, ad fraud, and brand safety in mobile advertising. The company claims that it can now guarantee viewability rates of “70% or more” for clients who run a campaign with any of its four MRC-accredited partners. While the majority of the world’s largest advertisers are committed to increased investment in online advertising in 2017-18, some by as much as 40%, at the same time 90% of Read full story › Source: The Drum...
Read MoreBy John McCarthy Save the Children is echoing Amazon’s Dash buttons by producing a physical button that makes it easier for consumers to regularly donate to the charity in a frictionless manner. Iris Nursery, the agency’s tech incubator, made use of its modern payment tech, building upon a scheme it had previously rolled out for Domino’s back in 2015, to deliver the new proposition for the charity. Sarah Fitzgerald O’Connor, senior innovation manager at Save the Children, said that Direct Debit payments are not an engaging way to donate for young people. “They want to feel they’re actively contributing, Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien Following up its surreal ‘Did You Mean MailChimp?’ campaign, Droga5 now introduces a new, product-focused campaign highlighting three of the most important ways MailChimp can help small-business owners build their brand and sell more stuff: marketing automations, finding new customers on Facebook and Instagram, and better ROI reporting. ‘MailChimp vs The Black Hole’ is an online video campaign making a metaphor out of every small-business owner’s enemy – the anxiety and dread one feels when they don’t know where their advertising dollars are going – and bringing it to life in a real, visceral, unexpected way. The campaign tells Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Much has been said of Snapchat’s TV ambitions, and now the app has inked a deal with CBS to host an offshoot of James Corden’s The Late Late Show. The TV-style short-form series will be called James Corden’s Next James Corden and will be broadcast on Snapchat’s Discover platform for publishers. Along with the announcement, Snap has unveiled a slew of other exclusive media partnerships. First up, it is pairing up with NBC to develop the first daily news show for Snapchat, while Turner and Conan O’Brien’s Team Coco are developing the first animated scripted comedy Show for the platform. Read full story › Source: The Drum...
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