Posts made in May, 2017

on May 23, 2017

By Laurie Fullerton Entrepreneur Magazine no longer wants to be the “nuts-and-bolts,” small-business publication it was before Jason Feifer became editor-in-chief, and so the title is broadening its focus. “Everybody now talks about being an entrepreneur because you can apply the mindset of an entrepreneur to almost anything that you do,” Feifer says, adding: “Entrepreneurs today don’t have to be the head of a company as everything is entrepreneurial now.” Speaking during an interview with Beet.TV after the magazine’s first-ever Digital Content NewFronts presentation, Feifer explained the different roles of the print publication and its digital counterpart. The former, he says, is now more Read full story › Source: The Drum...

on May 23, 2017

By Naomi Taylor Eureka! The National Children’s Museum has appointed Spinning Clock to promote their 25th anniversary and design a digital solution, collecting visitors’ stories celebrating interactive education. Eureka! is the only children’s museum in the UK, with learning and play at the heart of their mission. After 25 years of educating and providing interactive engaging days out for families, Eureka! will be holding an anniversary event co-ordinated by Spinning Clock. 25 new ambassadors have also been appointed, including James Milner, Anne-Marie Imafidon MBE and the Brownlee brothers to add to the online platform. Ruth Saxton, arts project co-ordinator at Eureka! said: “In our 25th Read full story › Source: The Drum...

on May 23, 2017

By Andy Black In the crime and thriller genre the plot is almost always focused on fast action, danger and high stakes. The main characters are always facing impending doom, usually with their lives on the line. The timeless story beats of suspense and tension keep the audience hooked on what is going to happen next. But when The Drum Network met Charlie Mawer, executive creative director at Red Bee, to talk about how they approached branding one of Europe’s most loved thriller TV channels, 13th Street, it soon became clear that this wasn’t quite an open and shut case. 13th Street is a Read full story › Source: The Drum...

on May 23, 2017

By Rebecca Stewart Just weeks after dialing back on its trademark ephemerality, Snapchat has made another update to its Stories platform. The app will now allow users to stitch together their own videos and photos with that of their friends to create collaborative custom Stories. Where other social networks, like Snap’s rival Instagram, are often touted as platforms where users cultivate or engage with communities in quite a public way, Snapchat has prided itself on providing what it sees as a more authentic experience. Since it’s launch the app has sought to establish itself as a place to interact with friends, and the Read full story › Source: The Drum...

on May 23, 2017

By Benjamin Cher Google is launching a whole host of features for marketers such as attribution modelling, location extensions for YouTube ads and more. In a blog post before the Google Marketing Next event, Sridhar Ramaswamy, senior vice president, advertising & commerce, Google, unveiled the new features awaiting marketers. This follows the efforts by the search giant to shore up brand safety concerns. Google will be launching a new product, Google Attribution, to help marketers measure the impact of marketing across devices and channels in one place. Google Attribution will have a free version, as well as an enterprise version called Attribution 360. <div Read full story › Source: The Drum...