Posts made in May, 2017

on May 23, 2017

By Andy Black Media agency Brainlabs is relocating to new offices across London to accommodate its rapidly expanding team, after being named by the Financial Times as the fastest growing company in the UK, and fourth fastest in Europe. Brainlabs, the highest-ranking agency in this year’s Sunday Times 100 Best Small Companies to Work For, will vacate existing headquarters in King’s Cross and head to new premises in a 12,000 square-foot block in Old Street featuring a running track and roof terraces, placing it at the heart of the capital’s burgeoning tech scene. Setting the standard for a new breed of hybrid advertising-tech Read full story › Source: The Drum...

on May 23, 2017

By Tony Connelly Formula One‘s senior leadership line up has yet another new face with Frank Arthofer named as the new global head of digital. Arthofer will lead Formula One’s digital strategy and will be tasked with increasing engagement with fans globally, an area of the sport which has emerged as a major focus for the new owners who recently poached former Sky Sports strategy specialist Yath Gangakumaran to help strengthen the digital arm of the business. His other duties will include growing digital revenues through owned and operated products and forming strategic partnerships. The requirements of the role reflect Liberty Read full story › Source: The Drum...

on May 23, 2017

By Michael Thomson Google recently filed a patent that on first glance seems remarkably similar to Shazam. But rather than identifying music, Google will “listen” to the environment around you to answer questions like “who’s in this TV programme?” or “who directed this movie?” Michael Thomson, senior digital media strategist, DigitasLBi outlines its potential. Having already conquered the subjects of the world, Google now wants to know more about your world. In a recently published patent, Google details how it plans to use signals from your environment – such as what you’re watching on television – to create a frictionless way to search. At Read full story › Source: The Drum...

on May 23, 2017

By Rebecca Stewart Ice-cream maker Kelly’s of Cornwall is once again returning to its roots, with its latest ads giving viewers a lesson in Cornish to help the brand build upon the success of its 2016 campaign. Created by incumbent agency Isobel, the company is promoting its parlour range of take-home ice-cream with a series of four 20-second films teaching viewers colloquialisms from the the Cornish coast. The ‘School of Cornish’ drive showcases some of the area’s most picturesque landscapes and is narrated by Dawn French — one of the county’s most famous residents. Last year, the brand created the world’s first ad broadcast Read full story › Source: The Drum...

on May 23, 2017

By John McCarthy ESports is too big to be ignored by UK video game retailer Game, so in acknowledgement of this, it has teamed up with entertainment consultancy Strive Sponsorship to tap into its eSports expertise. Game’s owner Multiplay already runs gaming festivals, so the retailer will be adapted to integrate itself, and partner brands with these activities and the wider sector. Strive will mentor Game and Multiplay in delivering a return on eSports activities, both for games publishers and the sponsors who will be required to fund the drive. Malph Minns, managing director of Strive, said that Game is an “iconic part of Read full story › Source: The Drum...