By John McCarthy Online gaming and fast broadband goes hand-in-hand, a trend that Virgin Media is utilising by partnering with games publisher Activision and developer Bungie. Virgin Media is joining forces with Activision and Bungie to run a Beta test of upcoming title Destiny 2 for Vivid Gamer customers utilising its ‘full-force fibre network’ in an event at a secret location in the UK. The event called ‘Virgin Fibre x Destiny 2: The Beta Experience’ will be accessible to Vivid customers, who can enter for tickets here. It will take place 17 and 18 July. Kerris Bright, chief Read full story › Source: The Drum...
Read MoreBy Andy Black New starter at Return Abbie Senior, who comes onboard as conversion rate optimisation manager answers some questions about her past and what her hopes are for the future. 1) Experience? After 2 years’ experience within iProspect, part of the Dentsu Aegis network within the CRO and web analytics department I moved in house to focus more closely on understanding user behaviour. I moved to Kaplan, a global training provider to work within the UX department to help with the reconstruction of Kaplan’s previous ecommerce websites. Return worked on Kaplan’s digital marketing which is where I started to build relationships ultimately leading Read full story › Source: The Drum...
Read MoreBy Laurie Fullerton Increasing concerns about brand placement or “safety,” digital ad fraud and low viewability has had an impact on digital ad performance and is a growing concern for brands. A recent global study by DoubleVerify, a platform specializing in media authentication, reports it blocked 85m ads that were adjacent to inflammatory news, and have seen a 250% increase since January 2017. “Without exception, advertisers must have the ability to measure the total quality of what’s delivered, regardless of platform. As demonstrated by the insights in this report, transparency around media quality is the key to unlocking Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien The Kia hamsters have been dancing and driving their way into pop culture over the last eight years with a mix of fresh beats and digital animation prowess. For the latest campaign, Kia is introducing a very fast baby hamster to promote the new turbocharged Kia Soul. With a 201-horsepower engine, Kia has upped the ante on its Crossover vehicle, and the latest installment of Kia’s ad campaign finds the hamsters welcoming the new addition to the Soul family in ‘The Arrival’. Set in a hospital, the spot opens on a young nurse making her rounds in the maternity ward Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien The Kia hamsters have been dancing and driving their way into pop culture over the last eight years with a mix of fresh beats and digital animation prowess. For the latest campaign, Kia is introducing a very fast baby hamster to promote the new turbocharged Kia Soul. With a 201-horsepower engine, Kia has upped the ante on its Crossover vehicle, and the latest installment of Kia’s ad campaign finds the hamsters welcoming the new addition to the Soul family in ‘The Arrival’. Set in a hospital, the spot opens on a young nurse making her rounds in the maternity ward Read full story › Source: The Drum...
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