By Rebecca Stewart Fresh from a brand retune, Häagen-Dazs is weaving its updated positioning into its ongoing Wimbledon sponsorship, inking a deal with Swedish fashion brand Björn Borg. The sports fashion brand, best known for its underwear, has collaborated with the luxury ice cream company to create the bespoke packaging for Häagen-Dazs’ strawberries and cream range. The bright illustrations featured on the packaging were inspired by Björn Borg’s roots in tennis, having taken its name from the Swedish former world number one champion of the same name. Loading… The decision from Häagen-Dazs to team up a fashion brand follows Read full story › Source: The Drum...
Read MoreBy Jessica Goodfellow HuffPost UK has appointed Polly Curtis, the director of media at the British Red Cross and former digital editor of the Guardian, as its editor-in-chief. Curtis will be responsible for all editorial output and standards, overseeing a team of editors and staff writers as well as the UK site’s blog platform. She will report to Louise Roug, HuffPost’s international director. She joins with over 16 years of media industry experience, most recently leading the communication team at the British Red Cross where she was director of media, during a time that included the organisation’s largest emergency response in decades following Read full story › Source: The Drum...
Read MoreBy John McCarthy Lionsgate has unveiled a unique Snapchat filter to celebrate the UK release of Tupac biopic All Eyez on Me. The lens is reportedly the first to include music from the film it is promoting, adding an extra sensual experience and building upon previous movie lenses previously distributed by the app. It features songs ‘All Eyez on Me’ and ‘California Love’ which can be altered with the raising of an eyebrow. The action alters the song generating a dynamic blend of music and visual media. Promoting the campaign is fly posting in multiple UK cities, 2 sheets in the London Read full story › Source: The Drum...
Read MoreBy Josh Boustred The advertising industry has known for years that it was a prime target for a cyber-attack and this week that fear became a reality when a number of WPP companies were struck by a major ransomware cyber-attack. The cyber-attack at WPP agencies such as MediaCom, JWT and Y&R (part of an attack on companies across the globe) froze users’ computers and demanded an untraceable ransom to be paid in Bitcoin. While governments and the energy sector may be seen as the number one targets for hackers, with the prize of potentially bringing the country to a standstill, advertising businesses, particularly Read full story › Source: The Drum...
Read MoreBy Tony Connelly Formula One has appointed Virgin Media advertising and sponsorship boss, Ellie Norman, as its new head of marketing. Norman joins Formula One having spent five years at Virgin Media where she served as head of advertising, a role which was expanded to include the development and implementation of sponsorship across the business. During her time at the telecoms giant Norman led the evolution of all Virgin Media brand campaigns including the Usain Bolt 9.58 second work. She was also responsible for Virgin Media’s sponsorship transition away from the likes of V Festival to more strategic partnerships including Southampton Football Club, Bafta Read full story › Source: The Drum...
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