By Henry Clifford-Jones Before Cannes kicked off this year I said I had hoped we would continue to see B2B making it’s mark. And I wasn’t disappointed. Glancing through the Lions winners from last week it’s clear B2B is more than pulling its creative weight; in fact it’s killing it. Here are some of my favourite B2B campaigns which picked up the gongs last week: Fearless Girl, State Street Global Advisors Loading… Fearless Girl, the statue that famously stares down Wall Street’s Charging Bull sculpture, was the big winner of course, picking up multiple awards during the week including Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Instagram is to employ AI to ensure it remains “a safe place” by filtering out abusive comments and spam. The company said many users have noted that “toxic comments” discourage them from posting to the platform, and as such it has introduced two new tools to protect the community-feel of the app, including a feature which will identify and block certain offensive comments. An opt-in anti-abuse feature is being rolled out to Instagram users from today, allowing them to automatically hide comments around posts and live videos that may be offensive. The tool is powered by machine Read full story › Source: The Drum...
Read MoreSocial Chain acquires viral gaming portfolio Devise to become largest owner of gaming publishers on Facebook
By Jessica Goodfellow Social Chain, the social media marketing agency, has acquired the viral gaming portfolio of Devise in a multimillion-dollar deal that it claims makes it the largest owner of gaming publishers on Facebook. The acquisition includes a large network of influential video game-related social media channels and websites. Devise claims to reach 1,500,000,000 people every month, and accumulate 200,000,000 views per month. “We’ve experienced firsthand how passionate people are about gaming. Social Chain is passionate about pushing social boundaries. We’re excited to see where they take it,” said Jeff Taylor, chief executive of Devise. Steven Bartlett, chief executive of Social Read full story › Source: The Drum...
Read MoreBy Joe Parrish No great marketing goal was ever achieved without hand-wringing. If you’re not lying awake at night in a pool of sweat the night before a campaign launch, you’re not doing it right. Great marketing takes great ideas takes great courage takes great Xanax. The problem with business is that nervousness is never a good thing. Comfort is the corporate resting state. Anything that disrupts comfort leads to downsizing. Which explains why most CMOs avoid the ideas that make them nervous, and gravitate toward the ideas that feel comfortable…like an old shoe. I gravitate towards ideas that are prickly. I like the Read full story › Source: The Drum...
Read MoreFox’s takeover bid for Sky referred to competition authority as Ofcom raises questions over ‘increased influence’ of Murdoch
By Jessica Goodfellow Rupert Murdoch’s bid for a Sky takeover with media empire 21st Century Fox has been referred to the competition and markets authority after Ofcom raised concerns about media plurality should the power be put in the hands of too few. The decision was made by culture secretary Karen Bradley, who said she is “minded to” to refer the bid to the competition watchdog after receiving a report from regulator Ofcom that found the deal risked the Murdoch family having “increased influence” over the UK’s news agenda and the political process. “On the basis of Ofcom’s assessment, I confirm Read full story › Source: The Drum...
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