By John McCarthy Apple’s iPhone, a device that disrupted most tech devices and redefined consumer electronics, is celebrating its 10th birthday. Marking the anniversary, it’s time to take a look back at the ads that helped solidify Apple’s market dominance. Each ad looked to hit home the expanding capabilities of mobile device, in turn reflecting how vital smartphones have become. Worth noting is that that ad agency TBWA was with Apple for the full ride, to the extent that the agency itself evolved during this time. Hello – iPhone First off, in the very early days of the smartphone, June 2007 to be Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien Stacey Shelly has joined Zenith, part of Publicis Media, as executive vice-president and global client lead, focusing on Zenith’s worldwide Coty Consumer Beauty business. In this role, Shelly will lead the development and execution of cohesive communications strategies for Coty’s largest consumer beauty brands, including Covergirl, Rimmel and Sally Hansen. With over 20 years’ industry experience, Shelly has developed integrated, data- and consumer-driven communications strategies to increase marketing effectiveness. She comes to Zenith from BBDO where she spent over a decade focused on growing global brands for organizations such as Johnson Read full story › Source: The Drum...
Read MoreBy Lisa Lacy Adobe has added voice analytics to its customer intelligence engine Adobe Analytics Cloud that it said enable brands to deliver more personalized experiences and create brand loyalty through voice-based interfaces. This marks the first offering from Adobe Analytics that measures voice commands and is available as of June 29. Adobe said it allows brands to capture and analyze voice data for all major voice platforms, including Amazon Alexa, Google Assistant, Microsoft Cortana, Apple Siri and Samsung Bixby. “If other platforms emerge, we will support them, too, but we’re trying to stay agnostic and see how Read full story › Source: The Drum...
Read MoreBy Tony Connelly Twitter has partnered with the All England Lawn Tennis Club (AELTC) to live stream its Wimbledon Channel ahead of this year’s tournament. Tennis fans around the world will be able to watch a range of daily content on Twitter from around the grounds, including news, interviews, behind the scenes footage and selected action. The live stream of the Wimbledon Channel, which is supported by the AELTC’s broadcast partners, will be accessible through the Wimbledon Twitter channel and will also include a real-time curated timeline of tweets involving live conversation surrounding the grand slam. Mick Desmond, commercial and media director of The Read full story › Source: The Drum...
Read MoreBy Doug Zanger Even though Oscar winner Lesley Chilcott has helped tell some highly important stories through her documentaries, she also knows that brands can play integral roles in stories. In a conversation with The Drum, filmed in Los Angeles at Branded Entertainment Network (BEN) HQ, award-winning documentarian Chilcott talked about branding in film and entertainment. The filmmaker, documentarian and producer has put forth some of the most prominent documentaries in the last decade. But Chilcott has also made powerful commercial and branded content work for the likes of M&M’s, Gatorade, AT&T and Corona, among others. She was the producer of the Read full story › Source: The Drum...
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