Posts made in June, 2017

on Jun 29, 2017

By Katie Deighton Pride in London, the city’s platform tasked with running the annual LGBT+ festival, has issued an apology after its latest poster campaign drew criticism for featuring plentiful quotes from straight people while neglecting the views of the trans community. Love Happens Here was devised by WCRS to celebrate the ‘largest and most vibrant pride ever’, which coincides with the 50th anniversary of parliament voting to start legalising homosexuality. The campaign includes posters featuring real-life messages regarding the LGBT+ experience, however Twitter users have questioned how much space the creative dedicates to the views of straight Londoners. Pictures posted by Pride in Read full story › Source: The Drum...

on Jun 29, 2017

By Holly Rutter Much like snowflakes, no two new business meetings are the same, but there are some things you can be doing to make sure you’re putting your best foot forward and maximising your chances of conversion later down the line. The Future Factory recently spoke to senior figures in the brand world in search of answers to how agencies can best influence the purchasing decisions of brands in meetings. For the sake of symmetry, we’ve packaged up our top tips into four sparkly parcels. Do your homework It is a truth universally acknowledged that if you fail to prepare, you prepare to Read full story › Source: The Drum...

on Jun 29, 2017

By Kyle O'Brien Peta, no stranger to controversial advertising, is this time taking a more cheeky approach to its animal activism. In its latest campaign, it touts vegans as having better sex, saying that “meat interrupts your sex life” in a series of billboards and a steamy video. New Peta billboards are going up this summer in Texas, North Carolina, and Georgia – the country’s top producers of beef, pork, and poultry, respectively, according to a story on the Peta website. Loading… The ads show a cow, a pig, or a chicken lying in bed between disappointed-looking Read full story › Source: The Drum...

on Jun 29, 2017

By Ben Golik A simple string of beads. It was a brilliant solution to tracking child vaccinations in the third world. And a wonderful antidote to the tech takeover elsewhere along the Croisette. Video of Your A – Z RAPP UP of The Cannes Lions 2017 Loading… Cannes 2017 wasn’t short of uplifting, inspiring ideas. But as the big ad groups defected, it seemed the ads themselves had already departed. Don’t get me wrong, I love the addition of awards like the Grand Prix For Good. And McCann Health’s immunity charm was a worthy winner. It’s just that it Read full story › Source: The Drum...

on Jun 29, 2017

By Ayesha Salim It seems that almost every day there is a new statistic supporting declining viewership of TV. In May, The Drum published a scathing article by former journalist and current marcom director and global marketing speaker Samuel Scott, on why these reports are all damn lies and bad media statistics. What is really going on? The Drum, in association with FreeWheel and the FreeWheel Council for Premium Video Europe, gathered representatives from Sky Media, TFI Publicité, Halfords Media (PokerStars), and Havas to get to the bottom of this and discuss the impact of cross-platform devices on measurement. Speaking at Cannes Lions, Read full story › Source: The Drum...