By Kyle O'Brien Full-service agency Heat has appointed a new executive creative director in its San Francisco headquarters – Jason Elm. He joins Heat, which was acquired by Deloitte Digital in 2016, after leading creative at Kansas City independent agency, Barkley. Before his stint at Barkley running a department of more than 50 creatives, Elm spent 15 years at Deutsch‘s Los Angeles office helping the agency establish itself on the West Coast. He ran the agency’s Sony PlayStation account and won Diamond Foods for the agency. Elm is best known for having three spots run in a single <a target=_blank Read full story › Source: The Drum...
Read MoreBy John McCarthy Google has made a head start developing ad formats for one of the next media battlefields, virtual reality (VR), and has unveiled the fruits of its labour in the form of an ad cube. Developing a solid monetization stream will help support VR content, something that, along with hardware accessibility, is to an extent hamstringing the growth of the industry. Google’s experimental research unit Area 120 said they are prototyping a new product, a video ad housed within a digital cube, activated upon an interaction. Google product manager Aayush Upadhyay and associate project manager Neel Rao, said that Read full story › Source: The Drum...
Read MoreReinventing the wheel: Pete Martin on starting an end-to-end content customer experience consultancy
By Andy Black It’s an unusually warm and sunny morning in Glasgow as I enter Café Gandolfi. It’s one of the Merchant City’s more famous hangouts where the handcrafted wooden tables seem to blend seamlessly into the restaurant’s wooden walls. Surrounded by the scent of Gandolfi’s renowned coffee and highland fayre, I feel instantly at ease as I sit down. I’m here to meet Pete Martin, an industry stalwart on both sides of the pond. In 2016, he unexpectedly quit the agency he founded, The Gate. Now, many are eagerly anticipating the inception of a new Martin-run venture. His shock departure came after Read full story › Source: The Drum...
Read MoreBy Katie Deighton Microsoft has teamed up with spoken word artist Suli Breaks and composer David William Hearn to release ‘Ode to the Commute’, a poem set to music that celebrates the hidden beauty in the average Londoner’s trip to work. Hearn, who also launched Windows’ music notation application StaffPad, produced the creative over the course of one day using the Surface Pro. The final composition is a musical amalgamation of the city’s morning sounds – horn beeps, church bells, bicycle bells and the like – set to Breaks’ musings on the creative inspiration commuters can garner each day. The campaign created was Read full story › Source: The Drum...
Read MoreBuzzFeed's Jonah Peretti: news publishers only have themselves to blame for losing out to Google and Facebook
By Ian Burrell BuzzFeed founder and chief executive Jonah Peretti says that traditional news businesses which are “opportunistically” attacking Facebook and Google only have themselves to blame for their demise after choosing not to invest more in digital despite “decades of massive cashflow”. Peretti, 43, has been one of the most influential figures in shaping the digital information landscape, having been a co-founder of the Huffington Post (now HuffPost) before launching BuzzFeed in 2006. Today it registers 9bn monthly content views across all platforms, substantially more than any other publisher. It has 200 million unique monthly users of its website, and with Read full story › Source: The Drum...
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