By Justin Pearse News UK has underlined the success of its second substantial appearance at the Cannes Lions festival, signaling its investment led to significant business results. The commitment from one of the UK’s largest media companies follows criticism of the week-long advertising festival from WPP chief Sir Martin Sorrell, and Publicis Groupe announcing it will not be taking part in next year’s Cannes Lions. However, the long term success and continued growth of Cannes Lions in not in doubt, as The Drum editor Stephen Lepitak highlighted last week, especially as technology players and powerful media companies like News UK increasingly Read full story › Source: The Drum...
Read MoreBy John Glenday Supermarket giant Tesco is looking to make further cost savings via another major retrenchment of head-office workers, casting doubt on the future of its marketing staff among others. A quarter of all posts at its Hatfield and Welwyn head offices are now up for the chop subject to a summer consultation exercise, equivalent to 1,200 staff. The news comes just one week after 1,100 call centre staff in Cardiff were told that their services would no longer be required. This will also deplete Tesco’s manpower in areas such as property, finance and buying as part of chief executive Dave Lewis’s Read full story › Source: The Drum...
Read MoreBy John Glenday The Washington Post has unveiled a draconian new social media policy which threatens the ultimate sanction against any employee found to be bad mouthing advertisers on social media. The new policy covers any activity deemed to ‘adversely affects The Post’s customers, advertisers, subscribers, vendors, suppliers or partners’, with anyone falling foul of the rule potentially facing the sack. Cases would be judged on an individual basis by the Post’s management with the full spectrum of disciplinary sanctions on the table ‘up to and including termination of employment’. These rules have reportedly been in place since 1 May and are Read full story › Source: The Drum...
Read MoreBy Jessica Davis ‘Step into my Office’, is a series of interviews powered by The Future Factory and The Drum Network, which investigate the details behind the office door. The Future Factory is a lead generation and growth consultancy that spends one day per week working from their clients’ workplaces, getting under the hood of agency life, ambitions and culture among all its idiosyncrasies and charm. This month Tom McQueen, managing director of digital innovation consultancy Futurice UK, discusses the importance of Artificial Intelligence and innovative techniques that appeal to budding talent. What does your business do? Futurice partners with Europe’s leading companies to Read full story › Source: The Drum...
Read MoreBy John Glenday Shared workspace provider, WeWork, has named Jennifer Styles as marketing head to take on a hat-trick of responsibilities which will include oversight of consumer communications and delivery of the Creator Awards. Based in New York, where the business plans to open a new gym, Styles will report directly to global head of public affairs Jennifer Skyler for her newly created role, having first joined WeWork in April following her successful PR work for the Creative Awards, which distributes over $20m in grants to small businesses, Commenting on her new role Styles said: “I truly believe in the brand. Read full story › Source: The Drum...
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