By John Glenday BT has beaten its competition for all the wrong reasons after topping a league table of customer complaints compiled by Ofcom. The telecoms giant, together with its subsidiaries Plusnet and EE, were responsible for generating more irate customers among broadband providers than any other brand during the first three months of the year. In total BT generated 34 complaints per 100,000 broadband subscribers over the first quarter, versus a UK industry average of just 21, handing the provider the dishonor of having topped the chart in every quarter over the past 12 months. BT’s PR woes were further compounded by an Read full story › Source: The Drum...
Read MoreBy John Glenday BT has beaten its competition for all the wrong reasons after topping a league table of customer complaints compiled by Ofcom. The telecoms giant, together with its subsidiaries Plusnet and EE, were responsible for generating more peeved customers among broadband providers than anyone else during the first three months of the year. In total BT generated 34 complaints per 100,000 broadband subscribers over the first quarter, versus a UK industry average of just 21, handing the provider the dishonor of having topped the chart in every quarter over the past year. BT’s public relation woes were further compounded by an <a target=_blank Read full story › Source: The Drum...
Read MoreBy John Glenday The insidious rise of so-called fake news is now having repercussions beyond journalism with advertising now bearing the brunt of a public backlash – with 71% of Britons now conflating adverts with fake news according to a new study. Research commissioned by Rakuten Marketing reveals that Brits lead the way when it comes to campaign skepticism in comparison with their cousins in Europe and the US, where the comparative figures sit at 54% and 58% respectively. However, the proportion of consumers saying they had been negatively impacted by an online ad stood at 43% in the US Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav There has been a paradigm shift in the thought process of Indian parents who have now become more liberal and are allowing their kids to explore career choices and pursue whatever field they are passionate about. According to the ‘Young India Study’, conducted by Talentedge and Kantar TNS, there has been a rise in certification courses in analytics and digital marketing, which have grown by 218% and 419% respectively among Indian millennials. This can provide a massive boost to the Indian government’s Digital India and Skill India campaign. The Drum spoke to Aditya Malik, chief executive offer and managing director Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Adidas has introduced #FanTheFire in an attempt to bring focus onto other sports in India. The short film shows the story of Nischay Luthra, an 18-year old Indian athlete aiming for a medal in Figure Skating at the Winter Games 2018, is narrated by his mother. There has been a paradigm shift in interest of Indians when it comes to sports over the last two years. While cricket still dominates the numbers when it comes to viewership and reportage, popularity of other sports like football, tennis and badminton have increased as well. Sports are being taken as a serious subject in Read full story › Source: The Drum...
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