Posts made in June, 2017

on Jun 29, 2017

By Taruka Srivastav ONE Championship has now renewed its partnership with Philippines media giant ABS-CBN. The initial contract was signed in 2016 and the event ‘One: Kings of Destiny’ achieved the highest rating of any martial arts program coverage in the Philippines, according to Nielsen Sports. One Championship is constantly upgrading its marketing strategies to beat their rival Ultimate Fighting Championship (UFC). ONE Championship (ONE) believes it has surpassed Ultimate Fighting Championship (UFC) as top MMA promoters in Asia after the two went head-to-head to determine who reigned supreme in the Lion City. Commenting on the association, Chatri Sityodtong, Read full story › Source: The Drum...

on Jun 29, 2017

By Katie Deighton Bompas & Parr began life as a maker of fine English jellies, before the pair were dubbed architectural foodsmiths by the London press sometime around 2010. Now they have settled on the moniker of “experience design agency”, which co-founder Harry Parr admits is “a bit of a mouthful”, but one they finally arrived at after eight years in business. “Ultimately we concluded that we design experiences, whether it’s on a very small scale, like designing a cocktail, or on a very large scale, like designing a museum,” he said. Parr is referring to the agency’s British Museum of Food, 2016’s Read full story › Source: The Drum...

on Jun 29, 2017

By Benjamin Cher Ansible’s MDEX Study has revealed Asia Pacific’s top ‘mobile ready’ brands, with Expedia topping the list. The study, an extension of an earlier released global study, surveyed 12 markets in the APAC region including Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore South Korea, Taiwan and Thailand, and encompassed 1,300 brands. The top 10 most ‘mobile ready’ brands in the region are: Expedia Airbnb Amazon Microsoft Adidas Agoda Lazada Google Singapore Airlines Twitter “The MDEX contains ground-breaking insights, and has redefined how global brand marketers leverage their mobile capabilities,” said Travis Johnson, global chief executive officer, Ansible. “Focusing on the emerging APAC region is a key part of the study’s evolution, Read full story › Source: The Drum...

on Jun 29, 2017

By Charlotte McEleny The Drum is holding a launch party for its first ever Digital Trading Awards in Asia Pacific – and you are invited. The evening drinks event will take place on 12 July in Singapore and will include a session with judges and The Drum’s awards and events staff about tips on how to write a good entry. To find out more and to RSVP visit the signup page. The party is being held to celebrate the first awards ceremony for The Drum in Asia Pacific. The Drum Digital Trading Awards Asia Pacific, in association with The Trade Desk, is Read full story › Source: The Drum...

on Jun 28, 2017

By Kyle O'Brien The Tombras Group, based in Knoxville, Tennessee, announced the creation of a new agency division specially focused on leveraging Amazon’s growing search and display platforms. The team will be led by new hire Kevin Packler, who joins as vice president, director of Amazon services and most recently served as senior consultant at Marketplace Ignition, the Amazon agency acquired by WPP’s Possible last month. For Dooley Tombras, executive vice president at the Tombras Group, he sees an opportunity to guide clients into the marketplace that will upend Facebook and Google’s ad spend duopoly. “This is the wild west in Read full story › Source: The Drum...