By Kyle O'Brien Connie Lim, better known as musical artist and poet MILCK, made waves at the Women’s March in Washington DC in January. There, she teamed up with 25 female singers to sing a cappella flashmob performances of her song “Quiet” during the protests. The song was MILCK’s cathartic way of dealing with being a survivor of domestic abuse and anorexia, and its lyrics, along with its subsequent social movement #ICantKeepQuiet, is empowering women everywhere to tell their stories. The classically trained musician is the daughter of Chinese immigrants, and their story of struggling to make ends meet in a new country while Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien Minor League Baseball mascots have it rough enough, having to sweat out their seasons in heavy suits and 100-plus degree heat. A new documentary-style campaign from Russell and its agency Barkley makes sure these mascots don’t get underwear funk by giving them FreshForce Performance Underwear. The first of three documentaries featuring the mascots centers on Chico the Chihuahua from El Paso. Directed by British documentary filmmaker Andrew Lang, Chico’s story is brought to life through interviews with those who have to deal with him on and off the field. It shows that showers, powders and even cold compresses can’t get rid Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien Rokkan‘s ‘Get Where You’re Going’ campaign highlights the new Hum by Verizon system, an aftermarket connected car device that gives drivers insights about their vehicle and their driving experience. The campaign employs nostalgia, emotion and humor to connect with customers. The first two spots highlight the features of Hum with real-life situations. In ‘Big Poppa,’ above, a man sees that the check engine light is on in his car, so he pulls over, family in tow, and says he’ll have it fixed in a minute. His wife, utilizing the Bluetooth-enabled speaker and app, hears right away what the problem is Read full story › Source: The Drum...
Read MoreBy John McCarthy Irreverent bookmaker Paddy Power has taken a swing at a slew of coffee chains that recently scored less than admirably in recent health inspections. The sh*t-talking bookmaker, reacting to a widely covered BBC investigation that found “off the scale” traces of faecal bacteria in iced drinks at Starbucks, Costa and Café Nero, used the news event to debase a Costa store unfortunate enough to be a neighbour with a cheeky bit of in-store advertising. In particular, seven out of ten samples from Costa ice drinks were contaminated with fecal bacteria, sparking Paddy Power’s ridiculous posters urging people passing Read full story › Source: The Drum...
Read MoreBy John McCarthy Adult Swim is a broadcaster knowledgeable of how to leverage gaming and live-streaming to best excite audiences about its properties, in this case, the third season of Dan Harmon’s animated hit Rick and Morty has been promoted with some smart video game tie-ins. Characters from the show are being rolled out across existing games including the enormously successful Rocket League by Psyonix, Move or Die by Those Awesome Guys, Gang Beasts by Boneloaf, and Steam VR Home from Valve. Adult Swim says it is allowing gamers to “customize their playing experience and show off their love for the Read full story › Source: The Drum...
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