By Lisa Lacy Virtual reality (VR) is emerging as a new storytelling medium, so the Google News Lab, which says it “[collaborates] with journalists and entrepreneurs to help build the future of media,” teamed with Google’s creative brand/agency think tank Zoo to conduct a six-month study about what makes VR a distinct storytelling medium and what this means for storytellers. Google said the study used ethnography, which “uses in-field observations and interviews to understand a person’s relationship with an experienc,” to conduct 36 interviews with “a diverse range of participants” and observed them as they interacted with their favorite VR Read full story › Source: The Drum...
Read MoreBy Laurie Fullerton Canadian adtech company Acurity Ads announced today it has entered into a partnership with Newcap Radio of Canada that will enable radio advertisers to target listeners via desktop and mobile devices. The importance for radio to tap into a wider audience and reach consumers programmatically through digital campaigns is seen as an important addition to traditional offline radio advertising efforts. “We continue to see more offline media companies looking to leverage the online digital advertising channel to complement their existing advertising offerings,” stated Tal Hayek, chief executive of AcuityAds. “Using digital advertising in combination with offline efforts Read full story › Source: The Drum...
Read MoreBy Bennett D. Bennett If you haven’t bought into the talent of Arnold Worldwide associate creative director/copywriter Laura Linthicum yet, now’s the time. Actually, the Florida State alum has been saying this for years, dating back to her time as a two-time MAIP fellow in 2013 and 2014. By the time she graduated from FSU, she’d already had nationally-televised spots for TaxSlayer.com in her portfolio, internships at Mcgarrybowen, Zimmermann, and TBWA on her resume, and a very bright future ahead. Since joining Arnold, Linthicum has been a one of their power hitters: for Hershey’s, Read full story › Source: The Drum...
Read MoreBy Nicole Jordan Former Mondelez chief media and ecommerce officer Bonin Bough, giving a delayed keynote during Cannes Lions at OMD during lunch, took the stage like a stand-up performer – cadence like a tommy gun, shooting out facts: -80% of small business fail in first 18 months -5 billion have cell phones but only 1.4 billion have a toothbrush -96% have cell phone but less than 90% wear deodorant -80% of people look at their cell phones, not their partner, as the last thing before bed -The average age now to get a cell phone is 12 Bonin was here to talk freakonomics of the mobile Read full story › Source: The Drum...
Read MoreBy Charlie Mawer Returning from a five day stay in the embrace of Glastonbury 2017 is perhaps an odd time to write a blog about television. Indeed, apart from the 500 hardy souls packing out the Theatre Bar to watch the British Lions test match at 8.30am on Saturday morning, I don’t think a frame of television would have been watched by the 200,000 residents of Worthy Farm. But something struck me as an audience member more viscerally than ever before. It was both the symbiotic nature of the relationship between audience and entertainer, and the importance of audience context when watching Read full story › Source: The Drum...
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