Posts made in June, 2017

on Jun 28, 2017

By Thomas Kolster Leaving Cannes, I feel even more schizophrenic than I did during my hard-working years in ad land. On the one hand it’s been the best year ever in the festival’s history for advertising that does more than sell snake oil, call it ‘Goodvertising’ if you will (doing good for people & planet = doing good for brand & bottom line). On the other hand, it seems like most agencies and marketers are treating the biggest issues of our time as a new trend, as if doing good is simply the ‘new black’ or perhaps pink (judging from the number of female equality Read full story › Source: The Drum...

on Jun 28, 2017

By Michael Feeley Paddington Station is playing host to an exclusive pop-up photography exhibition with renowned travel blogger and photographer Dave Burt to celebrate Heathrow Express carrying 100 million passengers. Open 24 hours a day for one week from today (28 June), the ‘HExhibition’ showcases the diverse range of passengers and staff on Heathrow Express trains, as well as the value of the service. The pop up was the brainchild of TVC Group which has worked with Heathrow Express for a year. The agency is rolling out the activity this week, alongside a research-based story exploring the types of train travellers in the Read full story › Source: The Drum...

on Jun 28, 2017

By Laurie Fullerton Stock photo company Shutterstock is acquiring Flashstock, a Toronto-based company that provides custom content to brands. By integrating Flashstock into its product offerings, Shutterstock will now be able to offer customized content to enterprise marketers and brands for their multiple channels. The transaction is expected to close in July 2017. “Custom content has been something we always believed would be an important part of our long term strategy. We’re thrilled to have found Flashstock, a strong business with technology and management that will enhance our product offerings and allow us to grow our partnership with major brands as they Read full story › Source: The Drum...

on Jun 28, 2017

By Robyn Darbyshire Thousands of blood-sucking insects are to swarm Discovery Channel‘s on-air branding, to mark the worldwide premiere of the documentary Mosquito on 6 July. From tomorrow digital creations of the deadly bugs will create a buzz at the end credits of programmes and promos as well as on a new channel ident. Created in-house by Discovery Creative London, the density of the creatures will increase as the documentary’s premiere date approaches. “Transmitting a killer cocktail of diseases, mosquitoes are the deadliest animal on earth – and yet there are realistic solutions to dramatically halt their march. The creative execution for the channel Read full story › Source: The Drum...

on Jun 28, 2017

By Marc Curtis The Cannes Lions festival is fixed point in the creative calendar, a longstanding beacon to which creatives the world over have flocked to both show and absorb the very best advertising and marketing campaigns from the previous year. Although relatively unknown outside of the advertising industry, winning a Cannes Lion is, for many, the pinnacle of their career. This applies to creatives and brands alike – something that brings brands to the festival in big numbers. There have been complaints from some of the larger agencies that the festival has become too commercialised and too expensive. The irony Read full story › Source: The Drum...