Posts made in June, 2017

on Jun 28, 2017

By Tony Connelly WPP is aiming to resume normal operations following yesterday’s (27 June) widespread cyber attack which ground several of its business to a halt. WPP-owned agencies including GroupM, MediaCom, Maxus, JWT and Y&R saw their computer systems, phones and e-mail affected by the ransomware attack which locked out computers with a message saying the user’s files had been encrypted and would only be free once they paid 300 in bitcoin. Loading… An example of the “Petya” ransomware used in the attack, similar to the WannaCry ransomware that hit thousands of computers around the world last month. Following Read full story › Source: The Drum...

on Jun 28, 2017

By Staff Writer Performance marketing and brand marketing are often portrayed as warring factions fighting a battle for client spend between short-term sales goals and long-term brand building objectives. But if one thing was apparent at The Drum’s recent Performance Marketing Breakfast, it was that a confluence of technologies and the convergence of the publishing and retail sectors are thrusting performance disciplines into an ever-more prominent position within the marketing mix. “The performance industry has to sit hand in hand with brand objectives,” said George Gray, newly installed as business development director at Performance Horizon having moved from the performance team at British Airways. “If Read full story › Source: The Drum...

on Jun 28, 2017

By Kyle O'Brien Welcome to The Drum’s US Creative Works in partnership with Workfront. This section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US ‘Creative Work of the Week.’ For project information, credits, and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form. To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and Read full story › Source: The Drum...

on Jun 28, 2017

By Tony Connelly NBC has revealed plans to begin streaming Premier League games on its digital platform as it looks to entice sports fans unwilling to commit to a cable subscription. The launch of the Premier League Pass will see the broadcaster stream 130 fixtures through its NBC Sports Gold platform from the start of the 2017/18 season. The pass will cost $50 for the season and will also include access to match replays and additional Premier League content produced by the NBC and by the league itself. The new offering will allow NBC to open new revenue streams around its expensive sports rights Read full story › Source: The Drum...

on Jun 28, 2017

By Katie Deighton Uber has rolled out the second phase of its ‘Where to?’ campaign with a creative recruitment push highlighting the shift-free benefits of becoming a driver. Uber’s in-house creative team again teamed up with BBH to produce two videos contrasting what it’s like working in a supermarket and a supermarket respectively to the zero-hours life of a driver for the tech firm. Supermarket vs Uber depicts a despondent checkout waiting for his shift to finish, only to see a family heading to the till with two overflowing trolleys as the final closing Tanoy announcement is made. His devastation is accompanied Read full story › Source: The Drum...