Posts made in June, 2017

on Jun 28, 2017

By Eddie May At The Playbook our mission is to help our clients to move their audience – emotionally and occasionally physically. Success in that comes down to finding ways to genuinely connect with people, and that starts with a real understanding of how those people think and what has an influence on them. We recently ran a piece of quantitative and qualitative consumer research, talking to over 2,000 people aged 18+, in partnership with Opinium, delving into how successfully brands are managing to emotionally connect with their audiences. Here are some of our key findings: Brands are failing to emotionally connect 78% Read full story › Source: The Drum...

on Jun 28, 2017

By John Glenday Paddy Power is reveling in fresh controversy after commissioning a photoshopped image of prime minister Theresa May locking lips with DUP leader Arlene Foster outside Number 10 Downing Street. The unlikely couple were placed front and centre of a ‘naughty’ advert/publicity stunt for the Irish betting giant, although the love wasn’t shared by the British press who refused to publish the campaign. In a statement Paddy Power said: “This week we attempted to run an advert offer on the Conservative-DUP alliance to not survive 2017. And sadly it went almost as bad as Theresa May’s election Read full story › Source: The Drum...

on Jun 28, 2017

By Benjamin Cher Alibaba has increased its stake in ecommerce platform Lazada to 83%, up from 51% previously. This follows Lazada forging an alliance with Uber and Netflix in Southeast Asia. Alibaba will purchase shares of certain Lazada shareholders at a valuation of $3.15bn, an increase in Lazada’s valuation. This will bring Alibaba’s total investment in Lazada to over $2bn, with Lazada continuing to operate as its own brand. “As a market leader, Lazada has demonstrated its ability to execute and further lead the region in products and services with the best consumer experience in Southeast Asia while growing a strong ecosystem that supports Read full story › Source: The Drum...

on Jun 28, 2017

By Benjamin Cher Alibaba has increased its stake in ecommerce platform Lazada to 83%, up from 51% previously. This follows Lazada forging an alliance with Uber and Netflix in Southeast Asia. Alibaba will purchase shares of certain Lazada shareholders at a valuation of $3.15bn, an increase in Lazada’s valuation. This will bring Alibaba’s total investment in Lazada to over $2bn, with Lazada continuing to operate as its own brand. “As a market leader, Lazada has demonstrated its ability to execute and further lead the region in products and services with the best consumer experience in Southeast Asia while growing a strong ecosystem that supports Read full story › Source: The Drum...

on Jun 28, 2017

By Jessica Goodfellow The UK’s Department for International Trade has partnered with Bloomberg Media to create an international media campaign, Believe in the UK, that looks to showcase the strength of the trade and investment opportunities afforded in the country as it cuts ties with the European Union. The campaign, devised by Bloomberg Media’s in-house content agency, Bloomberg Media Studios, launches internationally today (28 June). A series of editorial features and videos targeting the global business community will feature leaders from tech start-ups, insurance, food and drink, healthcare, IT services, advertising and design, in a move to demonstrate that the UK Read full story › Source: The Drum...