Posts made in June, 2017

on Jun 28, 2017

By John Glenday Time Magazine has demanded that the Trump Organisation remove fake, framed front covers depicting a posing Donald Trump from the walls of its golf clubhouses after being made aware of the fictitious decor. At least four Trump resorts in the US, Ireland and Scotland were found to be displaying the framed phony pics, headlined Donald Trump: The ‘Apprentice‘ is a television smash!” and “Trump is hitting on all fronts… even TV!” The only problem with this is that the issue in question, dated 1 March 2009 does not and never existed, with the closest real world Read full story › Source: The Drum...

on Jun 28, 2017

By John Glenday Twitter has welcomed Candi Castleberry-Singleton into its fold as vice president of inclusion and diversity, as the micro blogging service ramps up efforts to better represent the demographic of its user base at board level. Castleberry-Singleton supplants Jeffrey Siminoff in the post following his decision to stand down in February (amid widespread criticism of handing the role to a white male) and will bring a wealth of experience of delivering diversity initiatives within corporate America, having previously served similar roles at Motorola and Sun Microsystems. Sharing her enthusiasm for the new role on Twitter, Read full story › Source: The Drum...

on Jun 28, 2017

By John Glenday A media report compiled by KPMG has recorded rising public concern at the rise of fake news, with half of consumers now troubled by the phenomenon. While 12% said they were not fussed about the issue some 46% of under 35’s expressed concern about the content they encountered on social media while only 14% of respondents believed that their own social media feeds challenged their established world views. Some 2,000 adults from across the UK were quizzed on their consumption and attitudes to different media channels, re-establishing the pre-eminence of television as the single Read full story › Source: The Drum...

on Jun 28, 2017

By Taruka Srivastav In the same week Facebook announced it hit the 2bn mark, India has become Facebook’s largest market in Asia Pacific by share (32.6%) of users, according to an eMarketer report. Around 182.9 million people in India log on to Facebook regularly in 2017, equating to 69.9% of social network users and 42.6% of internet users in India, according to the report. According to Monica Peart, eMarketer’s senior forecasting director: “Mobile devices continue to fall in price, making them increasingly accessible to the average Indian consumer. This trend will continue to positively impact the growth of various Read full story › Source: The Drum...

on Jun 28, 2017

By John Glenday Dentsu Aegis Network has augmented its top leadership team with the appointment of Nick Brien as chief executive officer of DAN Americas and the promotion of Nigel Morris to the newly created position of chief strategy and innovation officer. The appointments are designed to further Dentsu Aegis’ ambitions of transforming itself into a 100% digital economy business by 2020 by drawing on the best available talent from the advertising and digital marketing sectors. Brien boasts 30 years of high-level experience within the industry, most recently as global CEO of iCrossing and president Read full story › Source: The Drum...