Posts made in June, 2017

on Jun 28, 2017

By Jennifer Faull The upcoming Wimbledon championships mark the last before All England Lawn and Tennis Club (AELTC) takes responsibility from the BBC as the tournament’s lead broadcaster, a shift that has seen it double-down on content production and experiment with new technologies, including artificial intelligence (AI). The AELTC has been flexing its digital muscles for some time now, working with IBM over the past two years to overhaul its data-capabilities, website and apps, and forge tech partnerships in the hopes of shedding its self-described “stuffy” image. As it stands, Wimbledon trebled its mobile audience last year, while its app was downloaded 1.5 million times Read full story › Source: The Drum...

on Jun 28, 2017

By Jennifer Faull Justin Cooke, the former founder and chief executive of WPP-owned digital agencies Possible and Fortune Cookie, has been named vice chairman for Unicef in the UK. Speaking to The Drum, Cooke said that it was a “big step” but that he felt it important to “make a real difference in the world”. The digital advisor is currently working with a number of companies, including creative agency Southpaw as non-executive director, social learning platform Future Learn as non-executive director and technology investor Northzone where he is a venture partner. He also sits on the No. 10 Downing Street, The British Museum and Age UK Read full story › Source: The Drum...

on Jun 28, 2017

By Stephen Lepitak Following the cyber attack that has affected WPP, it seems no other agency network has been involved with Omnicom, Interpublic Group (IPG), Havas and Dentsu Aegis all denying being affected. At the time of writing, The Drum had heard from three of the biggest networks in the world who said there had been no effects or sign of an attack on their systems in the manner affecting WPP. A spokesperson from IPG told The Drum: “As of now, we do not have any reports of IPG systems being impacted,” while others speaking on behalf of Omnicom, Havas and Dentsu Aegis also gave Read full story › Source: The Drum...

on Jun 28, 2017

By Benjamin Cher Singapore Land Transport Authority (LTA) has appointed Dentsu Singapore as its agency of record for the Public Transport Campaign for the fourth year running. Dentsu Singapore will be running the Public Transport campaign, which focuses on increasing public awareness, understanding and support of the public transport improvement initiatives. This follows iProspect being appointed as AccorHotels’ agency of record. Dentsu Singapore’s scope will involve strategic communications and campaign servicing, developing integrated communications materials, media planning and placement, as well as online and on-the-ground engagement activities and initiatives. “The Singapore Land Transport Authority is a cherished client of ours with a four-year strong relationship. Read full story › Source: The Drum...

on Jun 28, 2017

By Benjamin Cher RhythmOne announced that it has acquired certain assets of RadiumOne for an undisclosed amount. The acquisition will allow RhythmOne to gain access to customer insights, audience segmentation and targeting technology, and premium demand relationships. “One of the biggest challenges facing advertisers today is how to leverage the rich data they get from customers throughout the buying cycle,” said Richard Nunn, chief revenue officer, RhythmOne. “RadiumOne’s powerful data-driven marketing platform combined with RhythmOne’s massive, high-quality supply footprint will truly enable brands to develop and activate segmentation and targeting strategies based on unique consumer insights. We are also thrilled to welcome the RadiumOne team whose Read full story › Source: The Drum...