By Benjamin Cher Nikon has appointed R/GA Singapore as its global digital agency of record following a competitive pitch. This win follows R/GA’s moves in Asia Pacific as it looks to share work between offices. R/GA Singapore’s scope encompasses online campaigns and content creation across Nikon’s product lines, as well as creating long-term strategic digital thought leadership road map. “We sought collaborators with global presence and outlook, an ability to develop products, services and culturally-relevant communications, and experience in driving digital transformation. R/GA Singapore has all those credentials, and more. We are excited to be partnering with them,” said Birgitta Olson, general manager, global Read full story › Source: The Drum...
Read MoreBy Danielle Long Coca-Cola China is on a mission to become the most loved soft drink among China’s 355 million teenagers, as it launches the latest iteration of the Share a Coke campaign. Now in its sixth year, the Share a Coke campaign has been a hugely successful part of Coca-Cola China’s marketing strategy, helping the brand to engage with its target audience of young people. The campaign has evolved over the years from bottle labels featuring people’s names to song lyrics, movie quotes and an Olympics’ themed campaigns which shared messages of support. Along the way, it has tapped into the things that China’s Read full story › Source: The Drum...
Read MoreBy Minda Smiley BBH New York has announced that Anthony Romano, formerly SVP and head of client services in the US at R/GA, has joined the Publicis shop as chief executive. The agency has also elevated executive creative director Gerard Caputo to chief creative officer and promoted Sarah Watson, global chief strategy officer, to chairman of BBH New York. She will continue to serve as global chief strategy officer in her new role. The trio’s appointments come as BBH New York works to restore its leadership team following a slew of executive departures in recent months. In September, Read full story › Source: The Drum...
Read MoreBy Lisa Lacy As havoc unfolds at WPP in the wake of an alleged cyber attack, reportedly impacting agencies like GroupM, MediaCom, JWT and Y&R, The Drum talked to the hacker known as RSnake to get his perspective. RSnake said he doesn’t think WPP was targeted directly, rather it was hit with a drive-by, in which someone inside the WPP network became infected after visiting a website and downloading something, or there was an exploit in the browser that forced execution and it spread to the main controller. From there, the rest of the company – or someone at WPP Read full story › Source: The Drum...
Read MoreBy Doug Zanger Even though Oscar winner Lesley Chilcott has helped tell some highly important stories through her documentaries, she also knows that brands can play integral roles in stories. In a conversation with The Drum, filmed in Los Angeles at Branded Entertainment Network (BEN) HQ, award-winning documentarian Chilcott talked about branding in film and entertainment. She discusses how difficult it is to place a product on screen and states that brands are better served showing products that make characters’ lives better in an organic way rather than just placing them haphazardly within the story. Not calling direct attention to products Read full story › Source: The Drum...
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