By Bennett D. Bennett For GSD&M chief marketing officer J.B. Raftus, the imperative is finding the right clients to partner and do business with. Some of these partnerships? Southwest Airlines. Popeyes. Walgreens. Those and many other brands have trusted the agency’s knack for driving purpose-led creative—it’s Raftus’ infectious zeal that’s led the way for them, and kept him invigorated. The Ohio native has spent over 30 years at GSD&M, first making it to group account director before a shorter stint at McKinney and a return to the Austin-based agency. He began his career in New York at <a target=_blank href="http://www.thedrum.com/topics/grey" Read full story › Source: The Drum...
Read MoreBy Naomi Taylor Rickshaw Travel, the independent tour operator committed to providing enriching, immersive, meaningful travel experiences, has announced it will launch new trips to Japan by September 2017 and has appointed Rooster PR as its retained UK press office following a competitive pitch. This year, Rickshaw will be launching a range of bite-size trips and itineraries across Japan, including experiences in Hiroshima, Takayama, Nara & Kyoto. Travellers will get the chance to experience the real Japan, whether it’s sake tasting in a local brewery or learning how to become a traditional Japanese gardener. As part of its growth strategy, Rickshaw has appointed Read full story › Source: The Drum...
Read MoreBy Mark Jackson A recent article from the FT cited Sir Martin Sorrell calling out fierce cost-cutting by clients and growing pressure from activist investors for short-term returns which, alongside technological disruption, he stated, is a “perfect storm”. There’s no denying that this scenario is being played out across our industry. The past two years have seen some of the world’s largest media accounts up for pitch, alongside calls for greater transparency, and an increased focus on issues such as brand safety and measurement. Higher quality media buys are clearly in demand, but we’re all aware that there’s a race to the bottom when Read full story › Source: The Drum...
Read MoreBy Minda Smiley Los Angeles agency Omelet has created the branding and campaign elements for Wallis Annenberg PetSpace, a new state-of-the-art pet adoption center and community space that opened its doors in Playa Vista, California over the weekend. The Wallis Annenberg PetSpace is an interactive, high-tech adoption center where visitors can interact with pets and speak with on-site adoption specialists. The adoption “suites” that house the cats, dogs and rabbits feature interactive digital displays where visitors can get answers to questions about each animal and learn more about what’s needed to care for them. Aside from the adoption center, PetSpace also provides behind-the-scenes tours Read full story › Source: The Drum...
Read MoreBy Sami Westwood Here at Think Jam we have been engaging influencers on our movie campaigns for a number of years. I worked with my first influencer on a campaign five years ago and like all things digital, it’s an ever-moving feast. In order to keep our agency ahead of the curve, last week I headed to VidCon in Anaheim. The passion and creativity from the creators and marketers there was tangible and the enthusiasm from the fans was as powerful as anticipated. Fans clamoured and queued to get a glimpse of their favourite creator(s). Their excitement was palpable. The industry panels I attended Read full story › Source: The Drum...
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