Posts made in June, 2017

on Jun 27, 2017

By Doug Zanger In the ever-evolving scatter of content making its way to the small screen, many players are continuing to emerge — but there may be no one better poised to push reinvention forward than Hollywood legend Jeffrey Katzenberg. Speaking on stage last week at Cannes Lions Entertainment in a MediaLink-led fireside with Michael Kassan, MediaLink founder, chairman and chief executive, Katzenberg laid out a very compelling case for big-screen and quality TV entertainment making its way, more profoundly, to mobile devices. This marks what Kassan characterized as Katezenberg’s “sixth at bat” or reinvention. Leading that charge is Read full story › Source: The Drum...

on Jun 27, 2017

By Kyle O'Brien WPP agencies Possible and Mindshare are partnering to launch a new offering to help brands leverage their media and ecommerce investments across the entire Amazon ecosystem. It’s a first-of-its-kind combination of the media planning and buying, data analysis and strategy expertise of Mindshare with the ecommerce, data analysis and creative expertise of Possible, according to a release. The new offering includes: media planning, buying and optimization on Amazon (AMS, AAP, AMG) integrated across a client’s broader media investments; e-commerce services synchronized with a client’s Amazon media investments, including channel strategy, assortment optimization, content development and Read full story › Source: The Drum...

on Jun 27, 2017

By Kyle O'Brien Some of sport’s biggest stars, including Michael Jordan, Serena Williams, Matt Ryan and Eli Manning, are starring in a new Gatorade spot. ‘Make Defeat Your Fuel’ highlights the flipside of some of the biggest wins in sports history. The spot demonstrates that even the world’s most accomplished athletes experience the feeling of defeat and failure to fuel future success. Jordan starts off the spot by saying his secret to victory was failing to make the varsity team. Ryan appears still stinging after a Super Bowl loss to the Patriots while Williams states that she was Read full story › Source: The Drum...

on Jun 27, 2017

By John McCarthy Quip-making, transforming robots, the Transformers, have touched down across London in an intricate photoshoot looking to promote Michael Bay’s fifth Transformers movie in addition to the toys the TV series once served to sell. Artist and photographer Darryl Jones lined up the new range of Transformer action figures across the capital, including before Buckingham Palace, Trafalgar Square, St Paul’s Cathedral and Parliament. The activity from comms agency Bite global saw the Hasbro toys, Sqweeks, Optimus Prime, Bumblebee and Grimlock enjoy a series of activities across the capital including busking, painting and skateboarding. Loading… On his photographic Read full story › Source: The Drum...

on Jun 27, 2017

By Lisa Lacy At Cannes last week, Publicis Groupe chief executive Arthur Sadoun said he would be fine if the company’s new artificial intelligence (AI) platform, Marcel, was one day part of its executive team. It’s a good example of the blurring lines between man and machine – and simultaneously poses questions about how they will coexist moving forward. For his part, Sadoun seems pretty optimistic about AI, but, historically, there has been fear it will lead to something like Termintator’s Skynet, the advanced AI that saw humanity as a threat and tried to wipe out the human race. <div contenteditable="false" Read full story › Source: The Drum...