By John Glenday Outstream video specialist Teads has launched a chatbot with a difference after devising a custom AI capable of operating within autoplay video ads, with Tommy Hilfiger the first brand to take advantage of the service. The fashion brand has unleashed its TMY.GRL chatbot to extend its reach beyond Facebook Messenger, inviting viewers to engage directly over the on-screen action with a time-sensitive greeting overlaid upon the video. Those who accept the offer can browse the brand’s latest garments by answering a series of questions designed to elicit each customer’s particular tastes, sizes and requirements. Products chosen Read full story › Source: The Drum...
Read MoreBy Matthew Charlton Poor Cannes Lions. It must have hurt like hell that right in middle of the prized week, on French soil, a Frenchman running a huge French holding company dropped a surprise atomic pétanque ball on its head. Publicis Groupe, French for loads of agencies, is pulling out of next year’s awards. Does that turn next year’s festival into a Moscow Olympics-type situation where the winners will forever wonder if they would have really won had Publicis/Leo’s/BBH etc been there? Probably not; in fact it’s a great chance to shorten the odds for everyone else. Entries will probably Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Chinese smartphone makers are on a roll in India, with earlier reports about how China toppled the Indian smartphone makers with strategic innovation and marketing. Vivo, a Chinese technology company has retained the Indian Premiere League (IPL) title rights for a five-year deal as tweeted by IPL, outbidding Oppo. Oppo is the principal sponsor for the Indian Cricket team. Vivo bid Rs.2,199 Crores, a whooping 554% increase over the previous contract. The renewed title sponsorship contract begins August 1 and ends on July 31, 2022. When Vivo signed the deal for 2016 Read full story › Source: The Drum...
Read MoreUK Top Shazamed ads: Samsung takes the top spot with 'The New Normal' campaign knocking M&S Food down a peg
By Jenny Cleeton The Drum’s Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app. Samsung has taken the top spot thanks to American-Canadian singer Rufus Wainwright’s ‘Across The Universe’. From running with dinosaurs through VR to seeing sea creatures in the swimming pool from your phone, the acoustic guitar track backs a campaign showcasing the incredible opportunities available to this generation. Elsewhere, Talk Talk’s ‘Sing’ campaign has entered the chart taking seventh place with its simple ad showing a man and woman singing along Viola Wills’ ‘Gonna Get Along Without Read full story › Source: The Drum...
Read MoreBy Danielle Gibson The entry deadline for The Drum’s Recruitment Business Awards has passed, but don’t worry – you can still submit your incredible talent, innovation and success within the industry. Now in its 15th year, the awards are back to reward excellence in recruitment across business and creative and with that, a host of talented and experienced professionals will be on the judging panel including chairman Steve White of Calgary Communications, Chris Logue of Eden Scott, Euan McNair of Standard Life, Lisa Pearson of Chatter and Rae Ranasinghe of BT. If you missed the deadline on Monday 26 June, you can still Read full story › Source: The Drum...
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