By Danielle Gibson The entry deadline for The Drum’s Recruitment Business Awards has passed, but don’t worry – you can still submit your incredible talent, innovation and success within the industry. Now in its 15th year, the awards are back to reward excellence in recruitment across business and creative and with that, a host of talented and experienced professionals will be on the judging panel including chairman Steve White of Calgary Communications, Chris Logue of Eden Scott, Euan McNair of Standard Life, Lisa Pearson of Chatter and Rae Ranasinghe of BT. If you missed the deadline on Monday 26 June, you can still Read full story › Source: The Drum...
Read MoreBy John Glenday Coca-Cola is breaking a sweat after recruiting Breaking Bad actor Aaron Paul to star in a new Vitaminwater campaign that exhorts viewers to ‘drink outside the lines’. The summer piece sees Paul hit the gym, slogging away on a treadmill before taking a swig from a bottle of Vitaminwater, transforming his workout into a makeshift dance routine in the process. Celina Li, group director at Vitaminwater, said: “From what’s inside the bottle to how we engage with our consumers, Vitaminwater has always taken an unexpected and vibrant approach. “We’ve brought that to life in our newest campaign and hope it Read full story › Source: The Drum...
Read MoreMeet Graham’s creators, the Aussie duo that rewrote the ‘shock and awe’ road safety creative and took Cannes by storm
By Katie Deighton Clemenger BBDO flew the flag for Australia in Cannes last week, nestling the agency of the year Lion among its swag of 55 others picked up over the course of 15 awards ceremonies. Meet Graham was the poster-boy – or monster, or thing – of the shop’s success, but the supernatural figure and face that dominated the trade press’ Cannes coverage was not designed as an indulgence of pure creativity; it was a complete reconsideration of the road safety campaign. To give credit where it’s due, Australia has never been afraid of injecting a bit of morbid pizazz into Read full story › Source: The Drum...
Read MoreBy Danielle Long Tencent will invest RMB 2bn ($294m) to promote the creation of original content for its live streaming platform Now Live. The move, which will see the internet giant invest cash and resources, aims to encourage companies and individuals to produce more original content, as Tencent looks to increase its stake in China’s booming live streaming market. China’s live streaming market was estimated to be worth RMB 20.8bn ($3bn) after experiencing a 180% year-on-year growth, according to iResearch. Tencent said the company aimed to generate diverse quality content, with a focus on content that is popular with young people such as talent shows, entertainment Read full story › Source: The Drum...
Read MoreBy Kath Hipwell There’s been a lot of talk about how Cannes has changed and how tech companies have taken over the Croisette: as if they are trespassing on someone else’s territory. But what I noticed this year wasn’t just that digital power brands dominated the bars and cabanas, but that my friends are now working for them too. Ex creative and media agency types, ex blue chip marketers, many of them have made the move – to Facebook, Google, Airbnb, ad tech companies – and most since Cannes 2016. One, a senior marketer at one of the bluest of chips had his epiphany Read full story › Source: The Drum...
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