By Danielle Long Baidu has long been one of China’s technology pioneers, but as the search giant transitions into an AI first company, is it losing relevance to marketers? As China’s leading search company, Baidu has often been compared to Google, but in recent years as the company’s mission has become so much more than search, it has become clear that Baidu wants to be Alphabet. When a change in Chinese ad regulations in 2016 delivered a withering 16% decline in advertising customers and with Baidu losing serious ground in the search market to rivals like Alibaba and Tencent, a shift Read full story › Source: The Drum...
Read MoreBy Jennifer Faull Alibaba’s appearance at the Cannes Lions festival last week saw its chief marketing officer fly into the south of France for the first time in the hopes of wooing swathes of Western marketers to its new advertising platform, Uni Marketing. Getting CEOs to understand exactly what Alibaba does for brands outside of China is still a hurdle and has been the key focus of its London office since it was set up two years ago. But with the roll out of what it dubs a “unique” ad offering, the e-commerce giant is now looking to attract CMOs with the Read full story › Source: The Drum...
Read MoreBy John Glenday Facebook, YouTube, Twitter and Microsoft have come together to form an anti-terror compact after agreeing to set aside commercial rivalries in order to form a global working group dedicated to combatting extremist content from being spread on their platforms. The social media quartet intend to share technical solutions developed to deal with the problem as well as jointly commission new research to devise more advanced tools to tackle the issue under the guise of a new body – The Global Internet Forum to Counter Terrorism. Born out of growing political pressure from Read full story › Source: The Drum...
Read MoreBy Alisha Alisha Lyndon As an organisation grows, collaboration between teams often falls by the wayside. The buccaneering, “all-for-one” startup spirit, where everyone pitches in to solve problems and grow the business, is soon replaced by a hardening of roles; silos spring up and department leaders guard their territory. Nowhere in a business is this disconnect more apparent than between sales and marketing. The disconnect of sales does neither department any good. In fact, it is actively harmful to an organisation’s ability to thrive, grow accounts and win new business. The sales team is focused on revenue through building relationships with their accounts and developing opportunities, Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav India might have lost its tag of being the ‘fastest growing economy’ recently but, with a burgeoning middle class, it is still one of the hottest markets globally to sell your products. With this comes an increase in ad spend and digital ad spend is set to tip over the $1 billion mark next year, while still only accounting for a quarter of the whole media market, according to eMarketer. However, as far as brand safety is concerned in the Indian market, it is very much a neglected phenomenon. Not many are aware of the importance Read full story › Source: The Drum...
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