Posts made in June, 2017

on Jun 27, 2017

By Rebecca Stewart Having snapped everyone from Kate Moss to Diana Spencer, Mario Testino is one of the world’s most prolific photographers. Here, The Drum catches up with creative as he lifts the lid on how his own agency is structured and why he treats brand briefs the same as artistic ones. As part of Cannes Lions last week Mario Testino was interviewed by Teen Vogue editor Elaine Welteroth. Throughout their discussion he sat with his camera perched on his lap, before snapping a selfie with the crowd. It’s this proclivity to capture the moment combined with a sharp, and instantly recognisable, style Read full story › Source: The Drum...

on Jun 27, 2017

By Benjamin Cher Seeing media outlets change business models in this day and age is no surprise,, with major newspapers moving their subscription business from paper to online. Yet, with a publication like Bloomberg Businessweek that is already online, the changes come as a matter of regaining lost revenue from shrinking advertising, according to Megan Murphy, editor, Bloomberg Businessweek. “Bloomberg Businessweek subscriptions have been historically underpriced, and extensive focus group and market research showed us that readers are willing to pay more for a high quality, intelligent, globally-focused, multi-platform brand that is backed by the credibility of the Bloomberg name,” Murphy told The Drum. “And as Read full story › Source: The Drum...

on Jun 27, 2017

By Benjamin Cher Gordon Domlija has been appointed as chief executive officer of the newly combined MEC and Maxus ‘NewCo’ agency in China when it launches in January 2018. This follows the news of the merger of MEC and Maxus to fund Essence expansion. Domlija is currently CEO of MEC China and has over 20 years experience in media and marketing in UK and China. His previous roles include chief strategy officer at Mediacom and managing director at Mindshare. “We’re merging Maxus and MEC to form a brand new billion dollar revenue media content and technology agency, dubbed ‘NewCo’ for now,” said Tim Read full story › Source: The Drum...

on Jun 27, 2017

By Benjamin Cher GoodStuph has won APAC Creative Work of the Week with a music video advertisement “Live Forever” crafted for smartphones. In the video, the majority of a couple’s young, blossoming love takes place over the glow of a smartphone screen, supplemented by an endless list of messaging and social media apps. Leveraging on this insight and the popularity of vertical videos among our audience, HP Singapore and GOODSTUPH teamed up with Benjamin and Narelle Kheng of The Sam Willows, to kick off the Singapore launch of the HP Sprocket Photo Printer with ‘Live Forever’ – an original song and video. As the video Read full story › Source: The Drum...

on Jun 27, 2017

By Benjamin Cher Over eight in 10 Internet user in China (626 m people) will access social networks regularly in 2017, according to eMarketer’s forecast. This follows another forecast where adult smartphone addiction in China is set to grow. Social network user growth in China is now set to grow by more than 4% according to eMarketer, driven by older users using WeChat to do task far beyond messaging. According to forecasts, 62% of internet users from 55 to 64 years old (28.8 million) in China will be social network users this year. WeChat has evolved into a must-have app in China, where users Read full story › Source: The Drum...