Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Posts made in June, 2017

Saturday Morning leaders on being a great creative

on Jun 26, 2017

By Doug Zanger It’s not difficult to be inspired by Saturday Morning, the movement for peace founded after a spate of police shootings against African-Americans including Philando Castile, Alton Sterling and others. Four leading, highly-respected African-American creative leaders — Geoff Edwards, co-head of creative at Creative Artists Agency (CAA), Keith Cartwright, executive creative director at Butler, Shine, Stern & Partners, Jayanta Jenkins, global group creative director at Twitter and Jimmy Smith, chairman and chief executive of Amusement Park Entertainment — met one Saturday morning in July 2016 as the original co-founders and have continually called for the creative industry Read full story › Source: The Drum...

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W+K tells the story of a doomed romance using pop-up ads in music video for Portugal. The Man

on Jun 26, 2017

By Minda Smiley Pop-up ads typically aren’t used as fodder for music videos, but Wieden+Kennedy has cleverly used the loathed ad medium in an interactive music video for Alaskan band Portugal. The Man. The music video is for the song ‘Rich Friends,’ one of the songs off of the band’s latest album. Starring ‘It’s Always Sunny in Philadelphia’ actor Glenn Howerton, the video uses faux pop-up ads to tell the story of a relationship that, while seemingly perfect from the outside, is actually a living hell. Video of Portugal. The Man – Rich Friends (Official Video) Loading… In the Read full story › Source: The Drum...

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Kayak enables emoji search for select destinations

on Jun 26, 2017

By Lisa Lacy Kayak, a tech company that says it is focused on making online travel better, is allowing users to search for select destinations by emoji “because spelling things is so 2015”. Kayak released the first ten searchable emojis, which include the Statue of Liberty for New York, sushi for Tokyo and a giant rabbit for (Chicago) O’Hare, but, in a blog post, it said “debates and hometown rivalries started” thereafter. As a result, Kayak is asking the general public to decide which cities should represent the next 15 emoji, which include pizza, baseball, beer and poop. “Whether you’re Read full story › Source: The Drum...

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Publicis CEO Arthur Sadoun hosts Marcel Q&A on Twitter: AI is the 'best way to connect talent to work'

on Jun 26, 2017

By John McCarthy Publicis chief executive and chairman Arthur Sadoun took to Twitter to introduce the network’s artificial intelligence system Marcel, a platform that it claims can organise its 80,000 employees into teams based on their skill set on a per project basis. The agency announced that it was funneling extensive Cannes Lion expenditure into the launch of the AI named after company founder Marcel Bleustein-Blanchet at Cannes. “It’s time to reinvent the way we work together,” stated Sadoun as he unveiled an introduction video at Cannes. Video of Publicis Groupe Introduces the platform Marcel Loading… Less than a week Read full story › Source: The Drum...

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US podcast ad revenue expected to nearly double this year, hitting $220m

on Jun 26, 2017

By Lisa Lacy US podcast advertising revenue is expected to hit more than $220m in 2017, marking an uptick of 85% over $119m in 2016, according to the IAB Podcast Advertising Revenue Study. The IAB said the study draws on historical data compiled from 20 of the industry’s largest players and includes all forms of podcast advertising to provide a reasonable measurement of podcast advertising growth. It found revenue grew 73% between 2015 and 2016 – and 2016 saw more revenue generated by dynamically inserted ads for the first time. What’s more, findings from 2015 and 2016 show marketers prefer ads read Read full story › Source: The Drum...

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