By Kyle O'Brien Orange is the New Black is one of Netflix‘s hottest shows and a new campaign for LG Electronics takes television delivery to the next level with one of the show’s stars. The social media campaign taps into a new breed of TV watcher born from the Netflix era – the ‘Serious Watcher.’ LG has teamed with Netflix and prank director Jeff Tremaine to give #SeriousWatcher fans an experience of a lifetime through surprise deliveries of LG OLED TVs by beloved Netflix series characters. In the first installment, they surprise an Orange Is the New Read full story › Source: The Drum...
Read MoreBy Erminia Blackden While many in the industry were sipping rosé in the sun during Cannes week, I was stuck inside our Great Portland Street office, with a cup of tea and piece of cake. More precisely, I was in our agency’s Experience Lab, speaking to ‘real women’ about their views on the marketing campaigns that punctuated this year’s Cannes Lions Festival. These sessions formed part of our 21st Century Woman initiative, which looks at how brands are speaking to and representing women in advertising. Because our findings earlier in the year discovered that, despite women being responsible for 80% of consumer spending, 76% Read full story › Source: The Drum...
Read MoreBy Scott Donaton While sipping rose on a terrace last week in Cannes (in other words, while being a walking … er, sitting … cliche), I overheard DigitasLBi’s global president Nigel Vaz define company culture as something akin to religion. That is, a tribe united around common beliefs that has a defined set of rituals and self-polices the behaviors of its members. My immediate thought: sounds a lot like Burning Man. Which made me realize that, for better and worse, the ad industry’s annual early-summer pilgrimage to the south of France shares much in common with the Burner community’s annual late-summer trek Read full story › Source: The Drum...
Read MoreBy Scott Donaton While sipping rose on a terrace last week in Cannes (in other words, while being a walking … er, sitting … cliche), I overheard DigitasLBi’s global president Nigel Vaz define company culture as something akin to religion. That is, a tribe united around common beliefs that has a defined set of rituals and self-polices the behaviors of its members. My immediate thought: sounds a lot like Burning Man. Which made me realize that, for better and worse, the ad industry’s annual early-summer pilgrimage to the south of France shares much in common with the Burner community’s annual late-summer trek Read full story › Source: The Drum...
Read MoreBy Eric Eichmann After 23 years, Amazon has finally made the inevitable move into physical retail with the purchase of Whole Foods Market. The implications for the future of retail can’t be understated. The world of e-commerce has thrived on the diversity of activity from the smallest and coolest brands to large international retailers. A new landscape is emerging where this diversity will be increasingly challenged and retailers and brands will be forced to reinvent to thrive. What does this new landscape look like? Online and offline are merging faster than most imagined possible, with data as the core commodity driving this merger. Read full story › Source: The Drum...
Read More
Industry News